Expanded First Shots Incentives for New and Existing Hosts

Expanded First Shots Incentives for New and Existing Hosts


National Shooting Sports Foundation (NSSF) is pleased to announce the expansion of First Shots incentives to assist host retailers & ranges that want to host their first or even more First Shots events to help increase participation in hunting and the shooting sports.


Shooting ranges, firearm instructors and shooting sports organizations that want to begin or expand hosting First Shots event experiences can help recover startup costs and build program momentum through this support system. Participants must be current NSSF members in good standing.

Funding, which was previously limited to marketing efforts, will now be available to qualifying NSSF member ranges, instructors and shooting sports organizations to help cover a variety of expenses related to your First Shots hosting efforts. Hosts are eligible to receive $15 per First Shots participant up to a maximum of $1500. The amount of funding that qualifying hosts may be awarded shall be at the sole discretion of NSSF.


  • Participants must be an NSSF member.
  • Must schedule and host at least 3 First Shots events and or incorporate the First Shots branded experience into your business’s customary offerings even if it’s by appointment only.
  • Hosts must provide the NSSF with a post-First Shots event report after each event letting us know how many people participated.


Contact Ann Gamauf agamauf@nssf.org or Zach Snow zsnow@nssf.org to get signed on as a First Shots host and enrolled in this incentive program.

How to get started
Schedule Your Event

Thanks to our First Shots Industry Sponsors for their generous program support and commitment to continued growth in shooting sports participation:

Ammunition Depot logo
Birchwood Casey logo
Pyramex logo
White Flyer Targets logo
Winchester Ammunition logo