The Firearm Industry Trade Association
NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.
Safety
We are the firearm industry, and we’re dedicated to promoting
the safe, responsible use of our products. As a leading
authority on gun safety, it’s our duty to pass that knowledge
on to others. From infographics and safety kits to videos,
literature and suicide prevention resources, NSSF makes
available tools every industry member can use to spread the word.
Real Solutions. Safer Communities.®
Study Shows Target Shooters, Hunters Choose MSRs
According to the 2022 Ammunition Consumption Study by Winchester Ammunition, more than half of recreational shooters firing a centerfire rifle used a Modern Sporting Rifle (MSR).
More...New ATF “Final Rule” Firearm Regulations
Monday, August 8 FREE Webinar: Final Review: What FFLs Need To Know About the New ATF Regulations
More...Land your dream job here!
All across America, the firearm, ammunition and outdoor industry is hiring.
View JobsAugust is National Shooting Sports Month
Get a free, promotional toolkit and share your events and promotions using #LetsGoShooting.
More...SHOT University Issues Call for Presentations
Speak to decision-makers from firearm industry retailer and shooting range businesses, professionals from the conservation community, manufacturers, suppliers and trade media.
More...Advocacy
The NSSF Government Relations team relentlessly advocates for measures on behalf of
and works in defense of the firearm and ammunition industry at all levels and before all
branches of government.
Customized Market Reports
NSSF Customized Market ReportsSM are tailor-designed market templates prepared specifically for your trade area. The information in these reports will aid you in building well-targeted marketing efforts that will ultimately improve your business.
Learn MoreAll Research Publications
Modern Sporting Rifle (MSR) Comprehensive Consumer Report
Based on a 12/9/21–1/2/22 survey of AR- and AK-platform modern sporting rifle owners, this study was conducted to obtain current information regarding behaviors and interests in this segment of the firearm market.
Order TodayAll Research Publications
Shooting Sports Participation Report
More than 50 million people enjoy sport and target shooting activities in the United States. Annual report details U.S. participation in hunting and target shooting sports including gender and age group, household income, regional and state data.
Learn MoreAll Research PublicationsCurrent Campaigns & Programs
Become a member of NSSF
With a membership of thousands of manufacturers, distributors, firearm retailers,
shooting ranges, sportsmen’s organizations and publishers nationwide, our industry’s voice is strong.
Help us make it that much stronger.