The Educational Resource
for the Firearms Industry

NSSF’s SHOT University Online

NSSF’s SHOT University Online is a one-stop e-learning platform for firearms retailers and ranges. On-demand and free for NSSF members, this library of interactive online courses provides a deep-dive on critical topics ranging from compliance and regulatory issues to operational guidance and business improvement for both business owners and employees.

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NSSF Members have free access to all online educational content. Join today to start getting everyone up to speed and on the same page on things like marketing, compliance, security, safety and many more topics unique to our industry.

Inventory Management and KPIs

In this course specifically designed for the firearms industry by expert Hank Yacek, the Inventory Management and KPIs course will help to learn how to define, calculate and know the optimal range for each of the 5 Gold Standard KPIs to your store.

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Become an NSSF member and get free access to all SHOT University has to offer you and your business.



  • Retail Store Security
  • How to Create Powerful Social Media
  • Building Marketing plans for Firearms Retailers
  • Retail Sales & Merchandising Strategies
  • Retail Inventory Management & Profitability
  • Planning, Zoning and Permitting
  • Selling NFA items
  • Road Map for Range Safely & Health
  • Everything You Didn't Know about ATF Form 4473
  • Developing SOPs that Work
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With thousands of firearms industry retailers, ranges and manufacturing members our industry’s voice is strong. Help make it stronger.

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