Premium Retailer Membership

Top-Tier Membership for Firearm Retailers

NSSF’s Premium Retailer Membership offers unparalleled protection and benefits.

Designed to offer the best protection and benefits in the industry, this membership is available to any qualifying NSSF retailer member with a Federal Firearms License (FFL) who is not under any ATF administrative actions.

At the heart of the program is a defense fund to help retailers protect their business against administrative actions taken by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and judicial proceedings challenging an ATF license revocation.

Member Testimonial

For any retailer, large or small, this membership is a no-brainer. Between the educational materials, access to the best firearms attorneys and other premium benefits, this membership is what many of us have been waiting for.

Joe Keffer, Sportsman’s Shop


A Snapshot of What You Get for $750 Per Year

Legal Defense Fund

Eligible to a lifetime maximum benefit of $25,000 in legal support to protect businesses against administrative actions taken by ATF and judicial proceedings challenging ATF license revocation.

FFL Compliance Consultant Visit & Ongoing Support

Receive a one-time complimentary site visit upon applying from one of NSSF’s FFL Compliance Consultants, who will conduct a daylong audit of your store. The FFL Compliance Team is composed of retired ATF personnel and other FFL consultants who have conducted and overseen thousands of FFL inspections. After receiving a site visit, the consultant will be available by phone or email to answer quick questions as issues arise at no charge. If the need arises a consultant may also be directly contracted to assist with in depth research, investigations, and comprehensive training above and beyond the complimentary site visit.

24/7 FFL Compliance Hotline

Answers are there when you need it most. If ATF is in your store conducting an audit, experts are just a phone call away to provide information on what your rights are during an inspection.

Acquisition and Disposition Record Books

These books provide a permanent record of all purchases and sales of firearms as required under the Gun Control Act of 1968. 44 pages, 880 entry lines, 3-hole punched.

Industry Research

Access to the best research available, including the more than 170-page Industry Reference Guide. These reference tools not only help ensure compliance, but also encourage success and continued growth.

SHOT Show Benefits

Several SHOT Show benefits, including substantial discounts to retailer seminars and SHOT University.

Discounts and Benefits

In addition to everything above, you will receive a slew of discounts and benefits. Included are discounts on point-of-sale software, shipping needs, property and casualty insurance, employee background checks, credit-card processing, security systems and display cases.

Incorporating Don’t Lie for the Other Guy™ and Operation Secure Store® Programs into your Business Practices

By using the tools and resources these programs provide, you’re taking action to help prevent illegal straw purchases while better protecting your business from burglary and or theft. Follow the steps below to get started in utilizing the free tools these initiatives provide.

  • Bring the Don’t Lie for the Other Guy message into your store! Order the Don’t Lie Set through our online store.
  • Download and complete the Security Risk Self-Assessment toolkit to help identify and quantify vulnerabilities and risks within your business operation.


Furthermore, your membership directly supports NSSF in its mission to promote, protect and preserve our industry and our sports. NSSF stands in defense of every segment of our industry on Capitol Hill and in state capitols nationwide and is working on behalf of every one of its members every day to strengthen our industry.

Apply Today