Industry Research

Industry Reference Guide

The latest update to our most comprehensive report that encompasses the shooting sports industry in one, easy-to-reference resource, is now available. Learn More.

Consumer Segmentation Report

Our latest effort, again at the request of membership, has been to identify what the main types of gun owners are and develop profiles of each segment based on their wants and needs.

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Industry Research Reports

One benefit that NSSF members point to time and again is the vast array of and actionable intelligence garnered from NSSF Industry Research publications. From manufacturers to shooting ranges to NGOs, there is a ton of useful information across a wide variety of reports. See what member companies have to say about the value and insight provided by NSSF Industry Research reports.