Industry Research

Industry Reference Guide

The 2020 Industry Reference Guide provides a current look and historical trend data for a wide range of categories pertaining to many aspects of the industry, including hunting and target shooting activity. The report includes more than 200 pages of information, all at your fingertips!

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Consumer Segmentation Report

Our latest effort, again at the request of membership, has been to identify what the main types of gun owners are and develop profiles of each segment based on their wants and needs.

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Industry Research Reports

One benefit that NSSF members point to time and again is the vast array of and actionable intelligence garnered from NSSF Industry Research publications. From manufacturers to shooting ranges to NGOs, there is a ton of useful information across a wide variety of reports. See what member companies have to say about the value and insight provided by NSSF Industry Research reports.