Industry Research

Industry Reference Guide

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The 2023 Industry Reference Guide provides a current look and historical trend data for a wide range of categories pertaining to many aspects of the industry, including hunting and target shooting activity. The report includes more than 200 pages of information, all at your fingertips!

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Consumer Segmentation Report

Our latest effort, again at the request of membership, identifies the main types of gun owners and develops profiles of each segment based on their wants and needs.

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Detachable Magazine Report

NSSF estimate of the number of detachable firearm magazines, segmented by capacity, that have been sold and made available using the latest information from 1990 – 2021. These are both magazines provided with new firearms and available aftermarket.

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Industry Research Reports

One benefit that NSSF members point to time and again is the vast array of and actionable intelligence garnered from NSSF Industry Research publications. From manufacturers to shooting ranges to NGOs, there is a ton of useful information across a wide variety of reports. See what member companies have to say about the value and insight provided by NSSF Industry Research reports.

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Customized Market Reports^SM

Want to open a gun shop or shooting range or learn more about your business' location? This tailor-designed market template prepared specifically for your trade area will help.

Participation Reports

Get a current look at participation statistics, including gender and age group, household income and more.

Firearms Retailer Survey Report

A valuable benchmark identifying trends during what has been an extraordinary sustained dynamic market for firearms, ammunition and accessories.

Stay Current on Industry Trends

Subscribe to receive updates when new data analysis reports and information is available. Identify trends early and capitalize on them. With the industry gaining more and more attention from media and financial investors, it has never been more important to be up to date on the latest statistics.

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Financial Benchmarking Report

Detailed income statement and balance sheet data for retailers to match their figures against to gauge their operating strengths and weaknesses.

Multi-Generational Research Report

Covers four different generations' thoughts on politics, the Constitution, gun laws, gun ownership and participation in the shooting sports.

Today’s Hunter Industry Intelligence Report

Highlights the benefits of hunting, financial contribution and economic impact of American hunters, including hunting license sales and Firearms and Ammunition Excise Tax (FAET) information.