Recognizing that nearly two-thirds of all firearms deaths are by suicide, NSSF and the American Foundation for Suicide Prevention have developed a Suicide Prevention Toolkit to help firearms retailers, shooting range operators and customers understand risk factors and warning signs related to suicide, know where to find help and encourage secure firearms storage options. NSSF asks retailers and ranges to participate in this program because doing so can help save lives.
The toolkit contains educational materials for use in-store and for distribution to customers.
Watch the program’s educational videos here:
Suicide Prevention Videos
|NSSF President & CEO Steve Sanetti introduces the suicide prevention program to firearms industry businesses.
Finding the Right Partner: AFSP
NSSF President & CEO Steve Sanetti talks about finding the right partner in the field of mental health and suicide prevention.
Making Sense of Mental Health & Suicide Prevention
Dr. Christine Moutier, Chief Medical Officer of the American Foundation for Suicide Prevention, helps viewers understand what to do if they’re concerned about someone’s mental health and how to have a brave conversation.
Why Suicide Happens
Dr. Christine Moutier, Chief Medical Officer of the American Foundation for Suicide Prevention, lends understanding to reasons why suicide happens.
Myth About a Person’s Frame of Mind
Dr. Christine Moutier, Chief Medical Officer of the American Foundation for Suicide Prevention, seeks to dispel a common myth about a person’s frame of mind while they are in suicidal crisis.
For Ranges and Retailers
Suicide at ranges or where guns are sold is a rare but devastating event. The AFSP-NSSF Suicide Prevention Program Toolkit includes an After a Suicide booklet developed to help prepare you and your staff to handle immediate concerns following a suicide, as well as look ahead to help those who have been affected. Additional materials in the toolkit will help educate staff and customers about risk factors and warning signs related to suicide and how to help someone who is going through a difficult time.