Consumer Studies

NSSF performs consumer studies, analyzing consumer behavior and buying habits to generate some of the most actionable reports for businesses in the firearms industry.

A Hispanic Market Study Firearms and the Shooting Sports

This report examines the Hispanic population. It contains information on this population’s demographics, estimated buying power, acculturation, firearms ownership, firearm activities, past purchases, as well as their opinions, interests and intentions regarding firearms ownership.

ActionFan and the Path to Participation in Shooting Sports

Report helps identify key characteristics of shooting activities and their most avid participants. Identifying probable pathways to shooting sports adoption can help industry companies develop marketing programs designed to nudge participants more quickly down a path that is highly likely to be satisfying for participants.

‘Women Gun Owners’ Report

New NSSF Report shows the women’s market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women’s tastes and needs. Findings reflect the growing popularity of firearms ownership by women.

Webinar: Using NSSF Consumer Segmentation Insights to Boost Marketing and Sales

Growing your business depends on knowing your customers’ needs and motivations. With support from the National Shooting Sports Foundation (NSSF), Southwick Associates produced the first-ever consumer segmentation study of firearms owners to help manufacturers and retailers understand consumers on a deeper level. This webinar covers the eight primary consumer segments that comprise the U.S. firearms industry and how to employ the results to increase your company’s sales and performance.

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