Webinar: Concealed Carry Market Study
This report helps understand the behaviors, perceptions and attitudes of concealed carry license holders. View this brief webinar to learn more about this important segment and report.Watch Now
Webinar: Using NSSF Consumer Segmentation Insights to Boost Marketing and Sales
Growing your business depends on knowing your customers’ needs and motivations. With support from the National Shooting Sports Foundation (NSSF), Southwick Associates produced the first-ever consumer segmentation study of firearms owners to help manufacturers and retailers understand consumers on a deeper level. This webinar covers the eight primary consumer segments that comprise the U.S. firearms industry and how to employ the results to increase your company’s sales and performance.Watch Now
This report examines the Hispanic population. It contains information on this population’s demographics, estimated buying power, acculturation, firearms ownership, firearm activities, past purchases, as well as their opinions, interests and intentions regarding firearms ownership.
Report helps identify key characteristics of shooting activities and their most avid participants. Identifying probable pathways to shooting sports adoption can help industry companies develop marketing programs designed to nudge participants more quickly down a path that is highly likely to be satisfying for participants.
New NSSF Report shows the women’s market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women’s tastes and needs. Findings reflect the growing popularity of firearms ownership by women.