NSSF Report shows the women’s market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women’s tastes and needs. Findings reflect the growing popularity of firearms ownership by women.
This 60-plus-page report consists of four years (2010-2013) worth of consumer demographics and purchase habits on a wide variety of target shooting products from firearms and ammunition to targets and cleaning kits. In addition to historical demographic and participation data, the report provides historical market share and average purchase price data for the top products in the target shooting segment. The data is sourced from Southwick Associates ShooterSurvey.com online consumer panel.
NSSF Member price – FREE
Non members price – $500