01/19/2027 - 01/21/2027Las Vegas, Nevada

SHOT Week: SHOT University

Explore better management practices and new ways to make your retail or shooting range business thrive in the most competitive and regulated marketplaces.

Sessions for 2027 cover topics like SEO and AI Search Visibility for Firearm Retailers and Ranges, Strategies for Navigating Regulated Industries, customer reviews, marketing efficiency, paid advertising and more!

Enrollment fees per session: $40 NSSF members; $75 non-members.

SHOT University courses will be available a la carte offering a dozen classes, and will run Tuesday, January 19 through Thursday, January 21 giving you more flexibility to participate.

Seats will be limited. Enroll early to get your spot!