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January 21, 2024

This is Your 2024 SHOT Show

The Shooting, Hunting, Outdoor Trade ShowSM (SHOT Show®) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. The show is owned and operated by the NSSF®.

The 46th SHOT Show will run for four days, January 23-26, at The Venetian Expo and Caesars Forum in Las Vegas. The 2024 SHOT Show marks the third year of its expansion into Caesars Forum, adding to the exhibit space of its longtime home venue, The Venetian Expo, to accommodate more than 2,500 exhibitors covering more than 815,000 net square feet of show space.

Professionals from the firearm and outdoor industry are here to view new, innovative products used for target shooting, hunting, outdoor recreation, personal defense and law enforcement purposes. Consumers will see these new products unveiled at the SHOT Show on retailers’ shelves throughout the year.

The SHOT Show attracts buyers from all 50 states and 115 countries. Some 13.9 miles of aisles lead to displays of firearms, ammunition, gun safes, locks and cases, optics, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement gear, hearing and eye protection, tree stands, scents and lures, cutlery, GPS systems and other electronics, holsters, apparel, leather goods, game calls and decoys.

Can you Attend the 2024 SHOT Show?

Admission at the SHOT Show is open to businesses and government entities in the shooting, hunting and outdoor trade as well as commercial buyers and sellers of military, law enforcement and tactical products and services ONLY. No one under the age of 16 is permitted to attend (including infants).

See Admission Requirements

Education Opportunities

SHOT University

Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University now offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace. Session content will cover topics such as customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more.

Learn More

Law Enforcement Education Program

The Law Enforcement Education Program (LEEP) at SHOT Show has various training sessions that run throughout the week. Each of these sessions provides valuable insights for real-world, on-scene applications of various technology and training methods.

Learn More

Export Training Sessions

Exporters need to know how new regulations are working, and what they need to do to keep their export business running smoothly. Personnel from BIS, SAAMI, and Kim Pritula will present current information and updates on various regulations.

Learn More

Some Highlights of the Show

New product center

One must-see section of the SHOT Show is our New Product Center, at the Venetian Expo, Level 1. The industry’s hottest new products of the year have been collected into one easy-to-shop destination. The SHOT Show New Product Center is a stockpile of insights into new firearms & accessories hitting the market; it’s a great shortcut to identifying must-see tech and innovation.

Supplier Showcase

Supplier Showcase

The SHOT Week Supplier Showcase is a dedicated event for suppliers to display their shooting, hunting, and outdoor material supplies, off the main trade show floors.

If you use or produce tools, machinery, plastics, fabrics, OE materials, logistics, software or other products and services for the shooting, hunting, outdoor and law enforcement industries, then SHOT Week’s Supplier Showcase is your opportunity to connect with a wide range of manufacturers and other industry professionals.

Supplier Showcase will take place Monday and Tuesday only in the Venetian 5th-floor Palazzo Ballroom.

All New-Archery Business Pavilion

Sponsored by Archery Business Magazine, the all-new Archery Business Pavilion is designed to provide a comprehensive look at the archery industry, from traditional equipment to cutting-edge technology in compound bows, trail cams and other gear. Good for any firearm or archery retailer, these are high-margin product lines perfect to broaden your business. Find the Archery Business Pavilion at the Caesars Forum in the Academy Ballroom.

Updates from the SHOT Show Floor


SHOT Show is sharing content 24/7 on

For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.

NSSF Is Here for Your Business

Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2024 SHOT Show to learn strategies for strengthening your business as well as the many benefits of NSSF membership. Learn more.

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