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February 20, 2024

Crow Shooting Supply Adds to NSSF First Shots Host Range Incentives

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, is pleased to announce that Crow Shooting Supply has stepped up to encourage shooting ranges to host more of NSSF’s First Shots® programs through a generous store credit match incentive.

First Shots An introduction to ShootingRanges and retailer-ranges that host First Shots events can generate up to $1,500 ($15 credit for each person they put through a First Shots experience) in store credit with Crow Shooting Supply, in addition to the $1,500 monetary incentive that shooting facilities can generate through NSSF’s new First Shots incentives that were announced late last year.  This special incentive provided by Crow Shooting Supply will run now through March 31.

Crow Shooting Supply, a wholesale distributor based in Montezuma, Iowa, wants to encourage ranges to become new and repeat hosts of First Shots events to provide more people with their first or refresher experience enjoying the shooting sports.

“NSSF’s First Shots program is grateful to Crow Shooting Supply for this extra incentive to ranges to help people not only discover the shooting sports by taking their first shots but also to have their questions answered about firearm ownership and responsible use and storage, ” said Zach Snow, NSSF Director, Member Development. “Americans in growing numbers are eager to learn about firearm ownership, and First Shots has been designed to assist them by providing education in the classroom and experience on the range.”

NSSF’s First Shots is an introductory and refresher program made available through host target-shooting ranges across the country. By providing educational experiences that are safe, fun and memorable, host ranges are having great success in attracting first-timers, further engaging new gun owners and in reactivating lapsed participants. Surveys show that 60 percent of First Shots participants returned to their host range while spending more than $850 annually on their shooting sports endeavors.

“As part of our ongoing commitment to firearms education and safety, Crow Shooting Supply is teaming up with the NSSF’s First Shots program. We’re all about getting people to support their local shooting ranges and helping newcomers. It’s not just about pulling the trigger; it’s about creating a community that’s knowledgeable, respects tradition and keeps safety front and center in shooting sports,” said Pete Brownell, CEO of Crow Shooting Supply.

NSSF provides host ranges with all the program materials and promotional resources to help offset overall event expenses. Shooting ranges and firearm instructors can learn how to become a First Shots host here or by contacting Ann Gamauf at 203-426-1320 ext. 247.

If you’re interested in learning about firearm safety, range etiquette and the basic firearm fundamentals to get you on target, find a First Shots seminar near you!


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit


NSSF Media contact:
Bill Brassard
203-426-1320 ext. 212

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