News: marketing

January 21, 2015

Infographic: Girl Power

The number of women hunters, target shooters and gun owners has increased dramatically since the start of the new millennium.…

January 21, 2015

Infographic: Girl Power

The number of women hunters, target shooters and gun owners has increased dramatically since the start of the new millennium.…

January 21, 2015

New ‘Women Gun Owners’ NSSF Report Available

Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun…

January 21, 2015

New ‘Women Gun Owners’ NSSF Report Available

Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun…

December 4, 2014

Building on the Customers You Have

One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and…

December 4, 2014

Building on the Customers You Have

One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and…

October 22, 2014

Co-op Advertising — Dollars for the Asking

Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of…

October 22, 2014

Co-op Advertising — Dollars for the Asking

Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of…

September 22, 2014

The 4 ‘Ps’ of Marketing (And One to Grow On)

The standard definition of marketing is to put the right product in the right place at the right price at…

September 22, 2014

The 4 ‘Ps’ of Marketing (And One to Grow On)

The standard definition of marketing is to put the right product in the right place at the right price at…

August 26, 2014

Retailers and Vendors — Profit Partners

As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business…

August 26, 2014

Retailers and Vendors — Profit Partners

As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business…