News: marketing

August 11, 2015

Rental Guns and Your FFL — Growing Your Business While Staying Compliant

Innovative retailers are always on the lookout for ways to increase their profits by expanding their businesses. One way to…

August 11, 2015

Rental Guns and Your FFL — Growing Your Business While Staying Compliant

Innovative retailers are always on the lookout for ways to increase their profits by expanding their businesses. One way to…

May 29, 2015

Airguns and Outreach Can Improve Your Bottom Line (Yes, Airguns!)

Airguns often get dismissed as mere “toys,” which they most certainly are not. Many think they begin and end with…

May 29, 2015

Airguns and Outreach Can Improve Your Bottom Line (Yes, Airguns!)

Airguns often get dismissed as mere “toys,” which they most certainly are not. Many think they begin and end with…

May 8, 2015

Partner Up — Five Ways Retailers and Ranges Can Profit Together

Firearms retailers can benefit ranges that don’t have significant retail sales and discover ways to share their customers to the…

May 8, 2015

Partner Up — Five Ways Retailers and Ranges Can Profit Together

Firearms retailers can benefit ranges that don’t have significant retail sales and discover ways to share their customers to the…

May 1, 2015

After-Sale Follow-Through — Turning New Customers into Regulars

Let’s look at how both after-sale phone calls and letters can help you build loyal customers.

May 1, 2015

After-Sale Follow-Through — Turning New Customers into Regulars

Let’s look at how both after-sale phone calls and letters can help you build loyal customers.

April 16, 2015

The Second Gun — The One to Keep Them Coming Back

How often do you see first-time gun purchasers, the ones for whom self-protection and concealed carry is the priority, back…

April 16, 2015

The Second Gun — The One to Keep Them Coming Back

How often do you see first-time gun purchasers, the ones for whom self-protection and concealed carry is the priority, back…

April 1, 2015

Women in Your Store — Are You Marketing to Them, or Just Selling?

There is no doubt that the firearms industry is doing a better job of producing goods that work better for…

April 1, 2015

Women in Your Store — Are You Marketing to Them, or Just Selling?

There is no doubt that the firearms industry is doing a better job of producing goods that work better for…