News: marketing

August 17, 2017

NSSF Welcomes MarketPlace Insight as Presenting Sponsor of CMO Summit

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce…

July 25, 2017

From the Counter: Kirkwood Outfitters

“From the Counter” is NSSF’s timely series of industry perspectives from firearm retailers across the country. Our goal is to…

July 20, 2017

Facts That Help You Sell: Hunting’s Biggest Demographic

With the year at the halfway mark and summer under way, firearms retailers across the country are beginning to shift…

July 18, 2017

Firearms Retailers, Ranges: List Your Events for National Shooting Sports Month

NEWTOWN, Conn. — Shooting ranges and firearms retailers are invited to be part of the first National Shooting Sports Month…

May 24, 2017

New Research Tools Provide Insights into the Minds of Firearm Owners

NSSF and Southwick Associates announce new products and services to help the industry develop strong personal connections with target audiences.

May 18, 2017

Spirit of Shared Benefits Yields Greater Profits for Retailers, Vendors

Smart retailers/vendors start and cultivate relationships by treating reps with first-class respect and open, frequent dialog. You reap what you…