Nissan Returns as SHOT Show Press Room Sponsor

To: ALL MEDIA
For immediate release

January 14, 2015

For more information contact:

Bill Brassard
203-426-1320

Nissan Returns as SHOT Show®
Press Room Sponsor

NEWTOWN, Conn. — Nissan will return as official sponsor of the press room at the Shooting, Hunting and Outdoor Trade Show^SM (SHOT Show®), the National Shooting Sports Foundation®, owner of the show, has announced.

SHOT Show, the largest trade show of its kind in the world, attracts more than 2,400 members of the media from the U.S. and 100 other countries to report on the latest products and services for hunters, target shooters, law enforcement and outdoorsmen and women.

“We’re extremely pleased that Nissan has renewed its sponsorship of the SHOT Show press room,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “With the show attracting a global press corps, Nissan will be well positioned to introduce its new vehicle models to a media audience whose stories will reach millions of outdoorsmen and women.”

This week, Nissan revealed its all-new Nissan TITAN full-size pickup at the 2015 North American International Auto Show in Detroit. This new TITAN will be making its West Coast show debut at the SHOT show — with one of the three Detroit reveal vehicles shipping to Las Vegas one week after its global introduction. The TITAN will be in Nissan’s booth 4367.

In recognition of its sponsorship, Nissan will receive a dedicated display area in the large SHOT Show press room, signage in the press room, a press conference, logo in the media section of the show’s website and promotion on the show’s social media sites, in addition to the company receiving other promotional advantages.

The SHOT Show is owned and sponsored by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by ConvExx. The show attracts nearly 70,000 attendees and 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services.

The SHOT Show will run January 20-23 at the Sands Expo in Las Vegas. Learn more about the show at shotshow.org.

-30-

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 10,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit nssf.org.