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January 5, 2017

Legendary Workwear Brand Carhartt Sponsors 2017 SHOT Show Press Room

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For immediate release

January 5, 2017

For more information contact:

Bill Brassard

Legendary Workwear Brand Carhartt
Sponsors 2017 SHOT Show Press Room

CarharttNEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that Carhartt has agreed to sponsor the Press Room at the 2017 SHOT Show. Founded in 1898 and headquartered today in Dearborn, Michigan, Carhartt is a premium maker of work, hunting and outdoor recreation clothing and accessories. This is the first year the company has sponsored the SHOT Show Press Room.

“We are thrilled to have Carhartt sponsor the 2017 Press Room at the upcoming SHOT Show,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “I can’t think of a member of the outdoor press who isn’t intimately familiar with this great brand, and I think this sponsorship will build an even stronger relationship with them.”

“For more than a century, hardworking people have taken Carhartt into the rugged outdoors in pursuit of their passions like hunting and shooting,” said Tim Humes, Senior Brand Manager of Rugged Outdoors at Carhartt. “As title sponsor of the 2017 SHOT Show Press Room, this partnership puts Carhartt at center stage in front of a national audience of leading outdoor industry and media experts to share our new hunting styles along with the brand’s rich hunting heritage message. We are very excited about this opportunity.”

The 2017 SHOT Show will take place January 17-20 at the Sands Expo Center in Las Vegas, Nevada. Registration is now open. To learn more about SHOT Show, including how to register, educational resources, event listings, State of the Industry Dinner and hotel and travel information, visit The Press Room is open to media members registered to attend the show. The full Press Room schedule of open hours is available here.

Additional sponsorship opportunities for the 2017 SHOT Show are available across a wide variety of formats and distribution channels. To learn how your company can support the firearms industry by becoming a sponsor, contact Dave Jeannette, NSSF Senior Director, Sales, at, or Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

NSSF Media Resources
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