The Firearm Industry Trade Association
NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.
Safety
We are the firearm industry, and we’re dedicated to promoting
the safe, responsible use of our products. As a leading
authority on gun safety, it’s our duty to pass that knowledge
on to others. From infographics and safety kits to videos,
literature and suicide prevention resources, NSSF makes
available tools every industry member can use to spread the word.
Real Solutions. Safer Communities.®
Join NSSF and Reap All the Benefits
NSSF works every day to advocate, educate and communicate, providing a unified voice of our entire industry. There are many practical benefits as well.
More...SHOT University at 2025 SHOT Show
A dozen courses will be available a la carte and will run Tuesday, January 21 through Thursday, January 23 giving you more flexibility to participate.
More...Land your dream job here!
All across America, the firearm, ammunition and outdoor industry is hiring.
View JobsFast Facts: “Ghost Guns”
Presenting facts and dispelling myths commonly associated with undetectable “Ghost Guns.”
More...A Dozen Archery and Bowhunting Companies Added
The Archery Business Pavilion at the 2025 SHOT Show will feature 16,000 net square feet of exhibit space and enclosed archery lanes to demonstrate new products for prospective buyers in Caesars Forum.
More...Advocacy
The NSSF Government Relations team relentlessly advocates for measures on behalf of
and works in defense of the firearm and ammunition industry at all levels and before all
branches of government.
Customized Market Reports
NSSF Customized Market ReportsSM are tailor-designed market templates prepared specifically for your trade area. The information in these reports will aid you in building well-targeted marketing efforts that will ultimately improve your business.
Learn MoreAll Research Publications
Modern Sporting Rifle (MSR) Comprehensive Consumer Report
Based on a 12/9/21–1/2/22 survey of AR- and AK-platform modern sporting rifle owners, this study was conducted to obtain current information regarding behaviors and interests in this segment of the firearm market.
Order TodayAll Research Publications
Shooting Sports Participation Report
More than 50 million people enjoy sport and target shooting activities in the United States. Annual report details U.S. participation in hunting and target shooting sports including gender and age group, household income, regional and state data.
Learn MoreAll Research PublicationsCurrent Campaigns & Programs
Become a member of NSSF
With a membership of thousands of manufacturers, distributors, firearm retailers,
shooting ranges, sportsmen’s organizations and publishers nationwide, our industry’s voice is strong.
Help us make it that much stronger.