July 24, 2017
NSSF Launches All-New Website
NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce the launch of its completely redesigned website, www.nssf.org.
The all-new home page sports a clean division of assets that both industry members and consumers will find to be highly user-friendly, connecting them directly to the information they need.
Top-of-page menu items are streamlined to direct content intended for industry member categories — retailers, ranges, manufacturers and media. Below these headings is a selection of consumer- and industry-relevant topics, such as Safety, Government Relations and Compliance, as well as three consumer-specific menu choices, Where to Shoot, Where to Hunt and a brand-new Where to Buy section.
A variety of impactful industry communications, event listings, social media links, current industry research, trending information and other news round out the site’s sleek homepage, which is supported by images and streaming graphics that provide a modern, engaging appeal and encourages frequent visitation.
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.