News: selling

November 19, 2014

“Sweat the Details” During Your Busiest Season

As a firearms retailer, the holiday season represents a very special window of opportunity in which sellers can maximize sales…

November 19, 2014

“Sweat the Details” During Your Busiest Season

As a firearms retailer, the holiday season represents a very special window of opportunity in which sellers can maximize sales…

October 28, 2014

Beating the “I Need to Think About it” Customer Response

The first thing retail sales people should realize when faced with the "I need to think about it and I'll…

October 28, 2014

Beating the “I Need to Think About it” Customer Response

The first thing retail sales people should realize when faced with the "I need to think about it and I'll…

October 6, 2014

Turn Rate — A Firearm Retailer’s Best Friend for Getting Inventory “Right”

One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which…

October 6, 2014

Turn Rate — A Firearm Retailer’s Best Friend for Getting Inventory “Right”

One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which…

September 22, 2014

The 4 ‘Ps’ of Marketing (And One to Grow On)

The standard definition of marketing is to put the right product in the right place at the right price at…

September 22, 2014

The 4 ‘Ps’ of Marketing (And One to Grow On)

The standard definition of marketing is to put the right product in the right place at the right price at…

September 19, 2014

Personal Firearms and Your FFL Business Site

One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and…

September 19, 2014

Personal Firearms and Your FFL Business Site

One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and…

September 9, 2014

5 Need to Know Retailing Financial Concepts

While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of…

September 9, 2014

5 Need to Know Retailing Financial Concepts

While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of…