News: selling

April 16, 2015

The Second Gun — The One to Keep Them Coming Back

How often do you see first-time gun purchasers, the ones for whom self-protection and concealed carry is the priority, back…

April 16, 2015

The Second Gun — The One to Keep Them Coming Back

How often do you see first-time gun purchasers, the ones for whom self-protection and concealed carry is the priority, back…

April 9, 2015

Training in the Art of Listening

There are many things worth training your staff to handle, but I’ve seen that no better training can be had…

April 9, 2015

Training in the Art of Listening

There are many things worth training your staff to handle, but I’ve seen that no better training can be had…

April 1, 2015

Women in Your Store — Are You Marketing to Them, or Just Selling?

There is no doubt that the firearms industry is doing a better job of producing goods that work better for…

April 1, 2015

Women in Your Store — Are You Marketing to Them, or Just Selling?

There is no doubt that the firearms industry is doing a better job of producing goods that work better for…

March 25, 2015

Setting Prices — A Pandora’s Box

Setting Prices — A Pandora's Box Addressing concerns regarding the ideas of establishing "minimum resale prices" or "minimum advertised prices"…

March 25, 2015

Setting Prices — A Pandora’s Box

Setting Prices — A Pandora's Box Addressing concerns regarding the ideas of establishing "minimum resale prices" or "minimum advertised prices"…

January 21, 2015

New ‘Women Gun Owners’ NSSF Report Available

Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun…

January 21, 2015

New ‘Women Gun Owners’ NSSF Report Available

Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun…

December 4, 2014

Building on the Customers You Have

One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and…

December 4, 2014

Building on the Customers You Have

One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and…