News: research

September 14, 2015

New Facts to Help Us Retain Our Hunting Customers

If hunters are an important part of your business, then you need to understand as much as possible about who…

August 27, 2015

Five Reasons to Invest in a Customized Market Report

Smart business owners back their risk with research. For firearm retailers and range owners, NSSF’s Customized Market Reports are the…

August 7, 2015

Hispanic Market – A Viable Opportunity for Growth

Recognizing the importance of the Hispanic market to the future of target shooting and hunting, NSSF commissioned a study to…

June 11, 2015

Biased Survey Yields Biased Results

Remember the December 2014 Pew Research Center poll that showed a majority of Americans believe that it is more important…

April 20, 2015

Firearms Industry Economic Impact Rises 125% since 2008

Between 2008 and 2014, the total economic impact of the firearms and ammunition industry in the United States increased by…

March 10, 2015

Gun Ownership Declining? Don’t Believe It

An AP story receiving considerable attention cites the latest General Social Survey finding that gun ownership has declined in recent…