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November 10, 2016

Sportsmen’s Alliance is Newest Sponsor of 2017 SHOT Show Executive Management Seminar

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For immediate release

November 10, 2016

For more information contact:

Bill Brassard

Sportsmen’s Alliance is Newest Sponsor of 2017 SHOT Show Executive Management Seminar

Sportsmen's AllianceNEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that Sportsmen’s Alliance has agreed to become a sponsor of SHOT Show’s newest educational forum, the Executive Management Seminar. Designed as the premier educational forum for rising managerial and executive-level professionals, the 2017 SHOT Show Executive Management Seminar will take place the day before the show opens, Monday, January 16, from 9:45 a.m. to 3:00 p.m.

Headquartered in Columbus, Ohio, Sportsmen’s Alliance is an association of private citizens, businesses, conservation and sportsmen’s clubs and outfitters that advocates for the rights of hunters, anglers and trappers, wildlife conservation and land stewardship, while also promoting the recruitment and retention of new and youth hunters.

“It’s a privilege to have Sportsmen’s Alliance be the lunch sponsor for this event,” said Jim Curcuruto, NSSF Director, Industry Research & Analysis. “This organization is one that exemplifies leadership in fighting for our industry, and that’s a natural fit for the Executive Management Seminar.”

“We’re really looking forward to the Executive Management Seminar,” said Evan Heusinkveld, Sportsmen’s Alliance President and CEO. “NSSF has a fantastic track record of producing great educational conferences and seminars for members of the hunting and shooting sports industry, and we are very proud to be able to sponsor this event.”

During the 2017 SHOT Show Executive Management Seminar, attendees will hear from top experts discussing the hottest management techniques and business practices taking place today and covering trending topics such as voice of the customer, multiple generation management, keys to peak performance and segment-specific marketing techniques that will allow you to better hone your business action plans. Morning coffee and a buffet lunch will be provided during this full-day seminar.

Registration for the 2017 SHOT Show is now open. Both NSSF Members and non-Members are invited to add the Executive Management Seminar to the list of events you wish to attend, and NSSF Members receive a significant discount on their fee for this event. Once you’ve successfully registered to attend SHOT Show, you may reserve your seat in the Executive Management Seminar by logging into your dashboard at and adding this event to your shopping cart.

Additional sponsorship opportunities are available for this important event. To learn how you can become a sponsor, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at 203-426-1320 ext. 214 or


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

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