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September 12, 2018

NSSF’s 2018 CMO Summit Gains Public Affairs Co. as Supporting Sponsor

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Public Affairs Co. has signed on to be a Supporting Sponsor of the organization’s 2018 CMO Summit. With offices in Sioux Falls, South Dakota and Minneapolis, Public Affairs Co. (PAC) is a public relations firm specializing in creating effective grassroots advocacy and media relations campaigns.

Public Affairs Company“PAC has been an important partner to us in expanding our Hunting Works for America initiative,” said Melissa Schilling, NSSF Director, Conferences & Exhibitions. “Marketing professionals attending the 2018 CMO Summit and looking for fresh ways to improve their consumer outreach and engagement stand to gain much from the professionals making this firm the success it is.”

“We develop and manage statewide grassroots networks for a variety of clients across the country, but our work building partnerships on behalf of the industry over the past decade has been among the most rewarding,” said Steve Knuth, President and CEO of PAC. “This is why we are looking forward to our participation in industry-leading events such as the CMO Summit.”

The 2018 CMO Summit takes place Sept. 18-19 at the Ponte Vedra Inn & Club in Ponte Vedra Beach, Florida. This year’s forum, NSSF’s second, will highlight real-time data mining, trends in digital marketing, the opportunities and pitfalls within social media and the divergent pathways media consumption is taking. The conference features a number of highly regarded speakers, including Bonnier Media’s Executive Vice President Gregory Gatto, best-selling authors Jon Gordon and Jack Uldrich and co-founder Beth Gregg.

In addition to the main conference, this year a special Research Track will be hosted post-conference. Taking place throughout the Wednesday afternoon following the close of the Summit, the Research Track will begin with a working lunch, followed by interactive discussions on customer engagement, artificial intelligence and chatbot utilization, multi-generational buying intel and fresh ways of discovering what drives today’s buyer.

All marketing, public relations and advertising professionals in or working with the firearms industry are strongly encouraged to attend this year’s CMO Summit. NSSF Members receive a discounted registration fee. Seating is limited and this event is selling quickly. Full conference registration information, including rates, nearest airport, club amenities and area dining and entertainment options are available here. The conference agenda and speaker information are also available.

Additional sponsorship opportunities are available. For more information on how your company can support this summit, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at or 203-426-1320 ext. 214.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 11,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit


Media contact:
Bill Brassard

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