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June 18, 2024

NSSF Prioritizes Cybersecurity Awareness for Its Member Organizations With KnowBe4 Training

NSSF focuses on cybersecurity initiatives to strengthen the industry’s security posture and mitigate human risk

LOGO: KnowBe4 - Human error. Conquered.WASHINGTON, D.C.— NSSF®, The Firearm Industry Trade Association, today announced that it has entered into an agreement with KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, to enhance security awareness efforts and to bolster overall security culture for its member organizations. NSSF members will have exclusive access to special offers from KnowBe4 accessible through the NSSF member portal.

KnowBe4 helps to make employees more aware of and teaches them how to respond to cybersecurity threats such as phishing and social engineering that frequently affect organizations. Social engineering and phishing are responsible for 70-90% of all malicious data breaches. KnowBe4 impacts organizations’ human firewall with awareness training that includes baseline testing, user training and automated simulated phishing attacks for businesses of all sizes to build a more resilient and secure organization.

“Through frequent phishing email tests as well as mandatory monthly cybersecurity awareness training modules, our staff has become much more attuned to the attacks that they will encounter in the real world.  We have built the muscle memory critical to reporting incidents as quickly as possible to limit any impact of a real-world incident,” said Joe Bartozzi, NSSF President and CEO.

“We are offering our world-class training and simulated phishing platform to the member organizations of the NSSF to help strengthen the industry’s cybersecurity posture,” said Stu Sjouwerman, CEO, KnowBe4. “This enhanced relationship provides us with endless opportunities to help organizations better manage the ongoing problem of social engineering. By taking an active role in improving the NSSF’s security culture, they are ultimately helping to build stronger protections against attacks via the often forgotten human element.”

For more information on KnowBe4, visit

NSSF also encourages all members of the firearm industry and related businesses to view its recent SHOT UniversityTM Cybersecurity Webinar – Cybersecurity Threats and Protecting Your Business – where a panel of IT experts from some of the firearm industry’s leading brands discuss methods and solutions for improving security culture and protecting a business from cybersecurity threats.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit

About KnowBe4
KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, is used by more than 65,000 organizations around the globe. Founded by IT and data security specialist Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud and other social engineering tactics through a new-school approach to awareness training on security. The late Kevin Mitnick, who was an internationally recognized cybersecurity specialist and KnowBe4’s Chief Hacking Officer, helped design the KnowBe4 training based on his well-documented social engineering tactics. Organizations rely on KnowBe4 to mobilize their end users as their last line of defense and trust the KnowBe4 platform to strengthen their security culture and reduce human risk.


NSSF Media contact:
Bill Brassard
203-426-1320 ext. 212

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