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November 29, 2017

Experticity Sponsors 2018 SHOT Show Executive Management Seminar Luncheon

Experticity LogoNEWTOWN, Conn. — The National Shooting Sports Foundation®(NSSF®), the firearms industry trade association, is pleased to announce that Experticity has agreed to become the lunch sponsor of the 2018 Executive Management Seminar. Designed as the premier educational forum for rising managerial and executive-level professionals, the Executive Management Seminar will take place the day before the show opens, Monday, Jan. 22.

Experticity is an advocacy marketing platform powered by experts. Its solutions connect brands with a network of more than one million experts to provide its clients with real-time market research, content, product reviews, product seeding and product launching. The firm works with hundreds of brands across more than 30 product categories, including shooting sports, fishing, nutrition, outdoor and action sports.

“Experticity brings a unique approach to product introduction, one that’s backed by an enormous wealth of branding experts who are passionate about the companies they represent,” said Jim Curcuruto, NSSF Director, Research and Market Development. “We think its team of professionals will be an invaluable addition to this year’s seminar and look forward to having them join us at SHOT Show.”

“In only its second year, the Executive Management Seminar is already one of the must-attend gatherings of leaders in the shooting sports industry,” said Kevin Knight, Chief Marketing Officer of Experticity. “We are proud to be a sponsor of this event and engage in the important conversations being had on how brands can succeed in today’s complicated business environment.”

During the 2018 SHOT Show Executive Management Seminar, attendees will hear from top experts such as Steven Rinella, Lt. Col. Allen West, Dr. Tim Irwin, Dr. Jason Selk and Marsha Petrie Sue, who will discuss the hottest management techniques and business practices taking place today. You’ll learn about trending topics, such as how to thrive in a changing market, cultivating leadership skills, workforce development, avoiding derailment and improving mental toughness, all aimed at improving skill sets and providing ways to hone business action plans.

Morning coffee and a buffet lunch will be provided during this informative seminar.

The 2018 SHOT Show takes place Jan. 23-26 at the Sands Expo in Las Vegas, Nevada. Registration is now open. Both NSSF Members and non-members are invited to add the Executive Management Seminar to the list of events they wish to attend once they’ve successfully registered to attend SHOT Show.View the full Executive Management Seminar agenda and speaker lineup here.

Additional sponsorship opportunities are available for this important event. To learn how you can become a sponsor, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at 203-426-1320 ext. 214 or


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 11,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit


Media contact:
Bill Brassard

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