NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Research & Statistics

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Industry Reference GuideSM

Industry Reference GuideA comprehensive report that encompasses the shooting sports industry into one, easy-to-reference resource! Full-color detailed information with the latest industry statistics. More than 170 pages of information.
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Financial Benchmarking Report

This report provides hard to find detailed income statement and balance sheet financials for retailers to match their figures against to gauge their company's operating strengths and weaknesses. Order Now

Firearms Retailer Survey

Firearm Retailer SurveyThe fifth annual edition of the NSSF Firearms Retailer Survey Report contains trend data from 2008 -- 2012. The 2013 edition includes responses from more than 700 firearm retail establishments nationwide.
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NSGA Shooting Sports Participation Report

NSGA Participation Reports

The NSGA Shooting Sports Participation report provides the industry with a current look at participation statistics. Learn More and Order Today

Customized Market ReportsSM

Customized Market ReportsInterested in opening a gun shop or shooting range? Or do you already own a business and want to learn more about your current location? NSSF Customized Market Reports are tailor-designed market templates prepared specifically for your trade area. Learn More

Millennials and The Shooting Sports Report

Industry Intelligence Reports
At 100 million strong, millennials are truly the future of hunting and shooting sports. See NSSF's first take on this important segment in the Millennials and The Shooting Sports Report.

 

NSSF Diversity Report

Industry Intelligence ReportsBreaking ground on the topic of diversity, this report outlines results from 6,000 respondents.

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Hunting and Target Shooting in America Economic Reports

These reports provide a complete picture of the economic impact hunting an target shooting have on the American economy. View combined report.

Target Shooting
in America


Hunting in
America

Firearms-Related Injury Statistics

Industry Intelligence Reports This report utilizes data from sources such as National Safety Council and Center for Disease Control & Prevention to highlight declining trends in firearms-related injuries and fatalities.

NSSF-Adjusted NICS Data

NSSF-Adjusted NICS Data
NSSF research adjusts the monthly National Instant Criminal Background Check System (NICS) data to get a more accurate picture of current market conditions. View sample release. Log in to view detailed NSSF-adjusted NICS data.

America's Hunters

America's HuntersA Detailed Look at Demographics and Expenditures

150-page report provides an in-depth look at BOTH demographics AND expenditures of Americ's hunters within a variety of segments. Order Now

NSSF Modern Hunter/Shooter

NSSF Modern Hunter/ShooterSet your sights on tomorrow's business by taking a closer look at today's with these detailed reports. In-depth analysis of demographics, expenditures and more. Order copy of one, two or all of these reports today. Order Now

Hunting's Competition Report

Understanding Activities that Compete with Hunting and Target Shooting - 2011Understanding Activities that Compete with Hunting and Target Shooting - 2011

Executive Summary

Full Report

USITC Import/Export Data

NSSF provides its members with monthly United States International Trade Commission import data on sporting arms and ammunition.

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Current Attitudes

Americans' Attitudes Toward Hunting, Fishing and Target Shooting - 2011Americans' Attitudes Toward Hunting, Fishing and Target Shooting - 2011

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Modern Sporting Rifle Report

NSSF research conducted a comprehensive consumer study to learn more about consumer buying behavior and usage of these popular rifles.

Modern Sporting Rifle Report

MSR Pocket Fact Card

Peer Influence on Youth

Understanding the Impact of Peer Influence on Youth Participation in Hunting and Target Shooting Understanding the Impact of Peer Influence on Youth Participation in Hunting and Target Shooting

Executive Summary

Full Report

Hunter's Pocket Fact CardSM

Hunter's Pocket Fact Card At some point, nearly every hunter will be called on to point out the merits of hunting. NSSF can help you make your points with its Hunter's Pocket Fact Card. Download for free or order printed copies.

Future of Hunting/Shooting

Future of Hunting/Shooting

The purpose of The Future of Hunting and the Shooting Sports project is to better understand the factors related to hunting and sport shooting participation, identify strategies to better meet the needs of current and potential participants and more effectively communicate to the public about these activities.
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Monthly Survey Tracker

View data on different topics and questions each month sourced from HunterSurvey.com.

Poll and Survey Results

The latest poll and survey results from NSSF/Harris Interactive and NSSF/Responsive Management.

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FAET Excise Tax Data

Quarterly data from the Department of Treasury regarding firearms and ammunition tax obligations broken down by category.

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Log in to view detailed NSSF-adjusted FAET data.

Hunting License Trends

Hunting License TrendsThis study funded by NSSF and carried out by Southwick Associates has found that the pool of American hunters is much larger than previously thought. Read the Report

Lifetime Retail Sales Value 2013 Edition

Lifetime Retail Sales Value 2013 EditionA new report that estimates the lifetime expenditures of hunters and target shooters, providing data that is useful when considering which types of recruitment and retention programs to develop and fund. Read More.

Trends in Hunter Recreation & Spending

Hunting License TrendsThis report condenses 55 years worth of USFW National Survey data on hunting down to a 40 page report. The report charts 1955-2011 data on a variety of topics such as: hunters and days hunted by type of hunting, demographics of hunters, expenditures and more. This report is free to NSSF members as a benefit of membership. The report can be posted after America's Hunters report and everything else can be pushed back. Read the Report.

Rate of Hunter Ed Graduates That Hunt

From 2006 to 2011, 68% of hunter education graduates went on to purchase a hunting license. Review data from 12 participating states in this informative report.

 

Additional Research

2011 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation
( U.S. Fish & Wildlife Service)

2006 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation
( U.S. Fish & Wildlife Service)

Outdoor Skills Education Handbook: A Guide for Developing and Implementing School-Based Outdoor Skills Education

AFWA Tax Report: The Benefits to Business from Hunting and Fishing Excise Taxes

Hunting and Fishing: Bright Stars of the American Economy (Congressional Sportsmen's Foundation report)

Economic Impact

Economic Impact of Sunday Hunting

Firearms and Ammunition Industry Economic Impact Report - 2012

Economic Impact of Traditional Ammunition Ban