NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
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2016-2017 Industry Reference Guide

A comprehensive report that encompasses the shooting sports industry into one, easy-to-reference resource! Full-color detailed information with the latest industry statistics. More than 190 pages of information. Learn more.

NSSF 2016 Shooting Sports Industry Financial Benchmarking Report For Firearms Retailers

NSSF 2016 Shooting Sports Industry Financial Benchmarking Report For Firearms RetailersThis report provides hard-to-find detailed income statement and balance sheet financials for retailers to match their figures against to gauge their company's operating strengths and weaknesses. Order Now.

NSSF Firearms Retailer Survey Report 2016 Edition

NSSF Firearms Retailer Survey Report 2016 EditionThe eighth annual edition of the NSSF Firearms Retailer Survey Report contains trend data from 2012-2015 based on responses from hundreds of firearm retail establishments nationwide.

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NSSF Range Survey Report 2016 Edition

Shooting range owners need current analytical data and the NSSF Range Survey Report 2016 Edition provides a new level of detail for use in business comparison and/or business planning and answers to range-related questions that have, prior to now, not been easily accessible. Learn more.

ActionFan and the Path to Participation in Shooting Sports

Report helps identify key characteristics of shooting activities and their most avid participants. Identifying probable pathways to shooting sports adoption can help industry companies develop marketing programs designed to nudge participants more quickly down a path that is highly likely to be satisfying for participants. Learn more.

A Hispanic Market Study Firearms and the Shooting Sports

A Hispanic Market Study Firearms and the Shooting SportsThis report examines the Hispanic population. It contains information on this population's demographics, estimated buying power, acculturation, firearms ownership, firearm activities, past purchases, as well as their opinions, interests and intentions regarding firearms ownership. Learn more.

A Profile of Today's Hunter Industry Intelligence Report

A Profile of Today's Hunter Industry Intelligence Report A Profile of Today's Hunter Industry Intelligence Report highlights the benefits of hunting and summarizes the financial contribution and economic impact of American hunters. It contains the latest data on hunting license sales and Firearms and Ammunition Excise Tax (FAET) information. NSSF's Hunting License Sales Index, which highlights a compilation of several states hunting license data, provides an unusually early preview of hunting license sales than otherwise available and is a new addition to this report. Learn more.

Important Consumer Segmentation Data

Important Consumer Segmentation Data Knowing about the wants and needs of different types of gun owners in today's market is imperative to success. The industry has access to more consumer information than ever before and none as important as consumer segmentation data. Learn more.

'Women Gun Owners' Report

Women Gun Owners ReportNew NSSF Report shows the women's market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women's tastes and needs. Findings reflect the growing popularity of firearms ownership by women.

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The Clay Sports Participant

The Clay Sports ParticipantMillions of people participate in clay sports each year. These activities are enjoyed by a wide variety of people. Young or old, male or female, advanced or beginner they are all drawn to clay sports for the fun, social and outdoor aspects of these activities. Learn about current participation and economic impact of clay sports in this 16 page Industry Intelligence Report.

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Firearms-Related Injury Statistics

Women Gun Owners ReportThis report utilizes data from sources such as National Safety Council and Center for Disease Control & Prevention to highlight declining trends in firearms-related injuries and fatalities.