NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Consumer Mobile Eye-Tracking Report

Selling to today’s savvy shoppers is a tough task. Retailers and brand managers need to utilize a variety of consumer behavior research to win market share. This report will provide additional insight into what consumer’s look at when they shop and how it relates to sales. NSSF Members: Read the report.

NSSF's Target Shooting in America

Millions of shooters, billions of dollars.  For the first time ever, economic data is available on the target shooting side of the firearms industry.  This report provides both state and national level data on participation and spending by targetshooters.  The figures from this report can be combined with figures from the Hunting in America report for the total economic benefit of the hunting and target shooting industries.

Industry Reference GuideSM

Industry Reference GuideA comprehensive report that encompasses the shooting sports industry into one, easy-to-reference resource! Full-color detailed information with the latest industry statistics. More than 170 pages of information.

Take a Closer Look

Economic Impact of Hunting and Target Shooting in America  

NSSF-Adjusted NICS Data

NSSF research adjusts the monthly National Instant Criminal Background Check System (NICS) data to get a more accurate picture of current market conditions.

View sample release.

Log in to view detailed NSSF-adjusted NICS data.

NSSF Diversity Report

Breaking ground on the topic of diversity, this report outlines results from 6,000 respondents.

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