NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF 2016 Shooting Sports Industry Financial Benchmarking Report For Firearms Retailers

This report provides hard-to-find detailed income statement and balance sheet financials for retailers to match their figures against to gauge their company's operating strengths and weaknesses. Order Now.

NSGA Participation in the Shooting Sports Report with Bonus IIR Report

NSGA Participation in the Shooting Sports Report with Bonus IIR ReportThe NSGA Shooting Sports Participation report provides the industry with a current look at participation statistics. Gender and age group, household income, regional, and state data is provided in this report. This report includes all eight sport segment categories and two NET categories. Learn more.

NSSF Firearms Retailer Survey Report 2016 Edition

Women Gun Owners ReportThe eighth annual edition of the NSSF Firearms Retailer Survey Report contains trend data from 2012-2015 based on responses from hundreds of firearm retail establishments nationwide.

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Economic Impact of Hunting and Target Shooting in America  

A Hispanic Market Study Firearms and the Shooting Sports

A Hispanic Market Study Firearms and the Shooting SportsThis report examines the Hispanic population. It contains information on this population's demographics, estimated buying power, acculturation, firearms ownership, firearm activities, past purchases, as well as their opinions, interests and intentions regarding firearms ownership. Learn more.

A Profile of Today's Hunter Industry Intelligence Report

Incidence Rate of Hunting With Modern Sporting Rifles ReportA Profile of Today's Hunter Industry Intelligence Report highlights the benefits of hunting and summarizes the financial contribution and economic impact of American hunters. It contains the latest data on hunting license sales and Firearms and Ammunition Excise Tax (FAET) information. NSSF's Hunting License Sales Index, which highlights a compilation of several states hunting license data, provides an unusually early preview of hunting license sales than otherwise available and is a new addition to this report. Learn more.

Needs-Based Segmentation Report

Needs-Based Segmentation ReportIn addition to segmenting consumers by demographics,
many industry’s look at grouping consumers by their needs.
This report identifies eight popular groups of gun owners
based on their wants and needs. Download now.

'Women Gun Owners' Report

Women Gun Owners ReportNew NSSF Report shows the women's market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women's tastes and needs. Findings reflect the growing popularity of firearms ownership by women.

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