NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
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2015-2016 Industry Reference Guide

The comprehensive report that encompasses the shooting sports industry into one, easy-to-reference resource! Contains more than 190 pages of trend data and information! Read more.

NSGA Participation in the Shooting Sports Report with Bonus IIR Report

A Hispanic Market Study Firearms and the Shooting SportsThe NSGA Shooting Sports Participation report provides the industry with a current look at participation statistics. Gender and age group, household income, regional, and state data is provided in this report. This report includes all eight sport segment categories and two NET categories. Learn more.

'Women Gun Owners' Report

Women Gun Owners ReportNew NSSF Report shows the women's market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women's tastes and needs. Findings reflect the growing popularity of firearms ownership by women.

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Economic Impact of Hunting and Target Shooting in America  

A Hispanic Market Study Firearms and the Shooting Sports

A Hispanic Market Study Firearms and the Shooting SportsThis report examines the Hispanic population. It contains information on this population's demographics, estimated buying power, acculturation, firearms ownership, firearm activities, past purchases, as well as their opinions, interests and intentions regarding firearms ownership. Learn more.

A Profile of Today's Hunter 2015 Edition

Incidence Rate of Hunting With Modern Sporting Rifles ReportThis very popular Industry Intelligence Report highlights the benefits of hunting and summarizes the financial contribution and economic impact of American hunters. NSSF produces several Industry Intelligence Reports covering a variety of topics. View the full list of available Industry Intelligence Reports.

R3: Recruitment, Retention and Reactivation

New Facts to Help Us Retain Our Hunting Customers

New Facts to Help Us Retain Our Hunting CustomersIf hunters are an important part of your business, then you need to understand as much as possible about who makes up that market segment. So we can know more about hunters, research expert Southwick Associates conducted a recent study. The findings might surprise you. Read more.

A Hunting and Marriage Comparison

A Hunting and Marriage ComparisonBuilding a lifelong committment can be a challenge. According to a recent study, getting an aspiring hunter to the license-issuing agent appears to be a lot easier than getting them to commit to making this an annual purchase. By analyzing data provided by 12 states, researchers were able to identify some significant license purchasing habits of hunters from 2009 to 2013. Read more.