Firearms Retailer Survey Report

Firearms Retailer Report coverThe 2021 edition of the NSSF Firearms Retailer Survey Report contains trend data from 2018 and 2020 based on firearm retailer employee responses on topics such as:

  • Overview
  • Products Sold
  • Sales Trends
  • Sales Margins and Net Profit
  • Inventory
  • Selected Operating Measures
  • Markets and Customers
  • Advertising and Online Marketing
  • Shooting Ranges
  • Background Checks and Operating Systems

The information in this report was collected through online surveys of retailers that are conducted biannually. The survey for the 2021 report was completed Spring 2020.  The 2021 edition includes responses from hundreds of firearm retail establishments nationwide.

Members can order the NSSF Firearms Retailer Survey Report 2021 Edition for $120. This PDF edition is downloadable immediately upon payment.

Patron members will have immediate free access to this report.

Non-members can order the NSSF Firearms Retailer Survey Report 2021 Edition for $1,200. This PDF edition is downloadable immediately upon payment.

ORDER NOW