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June 30, 2020

Vista Outdoor Renews Sponsorship of NSSF’s Project ChildSafe


Ongoing Support Aids in Efforts to Educate First-time Gun Buyers

and Builds on 2019 Results

NEWTOWN, Conn., and NAPERVILLE, Ill. – Vista Outdoor, a world leader in commercial, law enforcement and military ammunition and hunt/shoot accessories, has renewed its premiere sponsorship of NSSF’s Project ChildSafe® program for 2020. The continued sponsorship enhances previous partnerships between the two organizations and advances their shared goal of promoting safe firearm handling and responsible storage.

“We feel very strongly about our partnership with Project ChildSafe,” said Jason Vanderbrink, President of Ammunition within the Vista Outdoor family. “It is the responsibility of all gun owners to ensure safe storage and proper handling. Project ChildSafe provides critical education and resources that advance each of these goals and promotes an enhanced culture of safety in the industry.”

NSSF® launched Project ChildSafe in 1999 as a nationwide initiative to promote firearm responsibility and provide safety education to all gun owners. The centerpiece of the program is its free firearm safety kits, which include a cable style gun lock and safety brochure. To date, the program has distributed more than 38 million free gun locks through partnerships with more than 15,000 law enforcement agencies across the country and in five U.S. territories.

The program is almost entirely funded by NSSF member companies. In recent years, demand for the kits and program resources has more than quadrupled. Donations, grants and corporate sponsorships from partners like Vista Outdoor and its brands Federal and CCI Ammunition, Bushnell, RCBS, Hoppe’s, Champion, Blackhawk and Primos are helping NSSF keep up with the demand.

“At a time when so many Americans are buying firearms for the first time, efforts to promote firearm safety and education are essential,” said Vishak Sankaran, President of Hunt and Shoot Accessories within the Vista Outdoor family. “NSSF’s Project ChildSafe program is leading the way in this effort with consumers, industry and law enforcment; Vista Outdoor and its shooting sports brands are proud to continue our support.”

“Vista Outdoor and their shooting sports brands’ ongoing support helps Project ChildSafe put more free gun locks into communities and helps us spread the message of ‘Own It? Respect It. Secure It®.,’” said Joe Bartozzi, NSSF’s President and CEO and Chairman of the Project ChildSafe Foundation. “Storing firearms responsibly when they aren’t in use is the best way to help prevent firearm accidents, thefts and misuse, and we’re very honored to have Vista Outdoor’s continued support for this effort.”

Vista Outdoor’s previous support helped Project ChildSafe achieve substantial successes in 2019, including the launch of a focused firearm safety and lock giveaway program in Baton Rouge, Louisiana, and the creation of new educational videos and other resources.

Vista Outdoor made its donation to the Project ChildSafe Foundation, a 501(c)(3) charity that helps support the Project ChildSafe firearm safety program.

More information on Project ChildSafe sponsorship opportunities can be found on the Project ChildSafe website. Individual donations in support of Project ChildSafe’s firearm safety initaitives also can be made at ProjectChildSafe.org.

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About Project ChildSafe
NSSF, the trade association of the firearm industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since then, the program has provided more than 38 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

About Vista Outdoor
Vista Outdoor is a global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets. The company has a portfolio of well-recognized brands such as Federal and CCI Ammunition, Bushnell, RCBS, Hoppe’s, Champion, BLACKHAWK, Primos, and Savage. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.

About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

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Media contact:
Bill Brassard
203-426-1320 ext. 212