back arrow iconBack to News

March 26, 2019

Bass Pro Shops and Cabela’s Becomes Premier Sponsors of NSSF’s Project ChildSafe

NEWTOWN, Conn., and SPRINGFIELD, Mo. – The Project ChildSafe® Foundation today announced that Bass Pro Shops® and Cabela’s have become Premier Sponsors of the National Shooting Sports Foundation®’s (NSSF®) Project ChildSafe program with a $25,000 donation to help promote safe firearms handling and responsible storage when not in use.

The donation from Bass Pro Shops and Cabela’s provides thousands of new gun locks and safety education literature to the Project ChildSafe program, which will be distributed at no charge through partnerships with law enforcement agencies, hunter education classes, community organizations and other partners across the country.

“This generous support from Bass Pro Shops and Cabela’s emphasizes that all of us in the shooting sports industry are dedicated to promoting genuine firearms safety and secure storage of firearms when not in use to help make our communities safer,” said Steve Sanetti, NSSF CEO and Chairman of the Project ChildSafe Foundation. “Thanks to this help from Bass Pro Shops and Cabela’s, more gun locks and gun safety information will get into the hands of firearms owners. We’ll continue passing down a legacy of responsibility to future generations, and we’ll further spread the message of ‘Own It? Respect It. Secure It®.’”

NSSF launched Project ChildSafe in 1999 as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. The centerpiece of the program is its free firearm safety kits, which include a cable-style gun lock and safety brochure. To date, the program has distributed more than 38 million free gun locks through partnerships with more than 15,000 law enforcement agencies.

Bass Pro Shops and Cabela’s has long supported NSSF’s firearm safety initiatives, including Project ChildSafe, National Shooting Sports Month® and Don’t Lie for the Other GuyTM, a public awareness campaign that educates on the consequences of illegal “straw” firearm purchases. NSSF named Bass Pro Shops its Retail Partner of the Year at the annual SHOT Show® earlier this year in Las Vegas.

Project ChildSafe is almost entirely funded by NSSF member companies. In recent years, demand for the kits and program resources has more than quadrupled. Donations, grants and corporate sponsorships from partners like Bass Pro Shops and Cabela’s help Project ChildSafe keep up with the demand.

Bass Pro Shops made its donation to the Project ChildSafe Foundation, a 501(c)(3) charity that helps support the Project ChildSafe firearms safety program. More information on Project ChildSafe sponsorship opportunities can be found on the Project ChildSafe website.


About Project ChildSafe: NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 38 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at

About Bass Pro Shops: Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”


PCS contact:
Bill Brassard

Bass Pro Shops Contact


Share This Article

Tags: Bass Pro Shops Big Cedar Lodge Cabela's Firearms Safety firearms safety education gun locks Own it? Respect it. Secure it. Project ChildSafe Reta Sponsor White River Marine Group

Categories: BP Item, Featured, Industry News, Media, Press Releases, Retailers, Safety, Top Stories