Firearms Retailer Survey Report

The ninth annual edition of the NSSF Firearms Retailer Survey Report contains trend data from 2008-2016 based on firearm retailer employee responses on topics such as:

  • Overview
  • Products Sold
  • Sales Trends
  • Sales Margins and Net Profit
  • Inventory
  • Selected Operating Measures
  • Markets and Customers
  • Advertising and Online Marketing
  • Shooting Ranges
  • Background Checks and Operating Systems

The information in this report was collected through online surveys of retailers conduced each spring with the most recent survey for 2016 data completed in spring 2017. The 2017 edition includes responses from hundreds of firearm retail establishments nationwide.

Members can order the NSSF Firearms Retailer Survey Report 2017 Edition for $120. This PDF edition is downloadable immediately upon payment.

Voting members will have immediate free access to this report.

Non-members can order the NSSF Firearms Retailer Survey Report 2017 Edition for $1,200. This PDF edition is downloadable immediately upon payment.

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