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August 3, 2017

Southwick Associates is Supporting Sponsor of Inaugural CMO Summit


Southwick AssociatesNEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Southwick Associates has signed as a Supporting Sponsor of the organization’s inaugural CMO Summit. Located in Fernandina Beach, Florida, Southwick is a leading market research and economics firm specializing in the hunting, shooting, sport fishing and other outdoor recreation markets. NSSF frequently partners with Southwick Associates in producing the organization’s many surveys and industry research reports.

“We are very pleased to have Southwick lend its support for this first-of-its-kind event,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “Having these data and research professionals on hand during this conference will go a long way towards demonstrating how having the right information at the right time is vital to the success of today’s marketing executives and their teams.”

“Much of Southwick Associates’ recent work provides insights into what motivates consumers to buy, how consumers preferences vary across segments plus market trends. The CMO Summit is the perfect venue to share and discuss how these insights can benefit individual companies and the trade as a whole,” said Rob Southwick, President of Southwick Associates.

The 2017 CMO Summit will take place Sept. 26-27, in Ponte Vedra Beach, Florida, at the stunning Ponte Vedra Inn & Club. Designed to bring together our industry’s CMOs and other leading marketing executives for a unique opportunity to hear from experts in digital and influencer marketing, attendees will discuss current issues and trends, learn how to harness the power of data and maximize the opportunities presented by social media to develop industry-specific best practices. The summit was created following the success of NSSF’s inaugural Executive Management Seminar that took place during the 2017 SHOT Show, after which the organization received numerous requests for a forum dedicated specifically to marketing executives.

Registration is for the 2017 CMO Summit is now open to both NSSF Members and non-members, and NSSF Members receive a significant discount on their registration fee. A special hotel rate is also bring offered through August 25. Click here to see the full agenda, register for the summit and reserve your hotel room.

Additional sponsorship opportunities are available for this event. For more information, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at ctatulli@nssf.org or 203-426-1320 ext. 214.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.

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Media contact:
Bill Brassard
203-426-1320