June 2, 2009
Keynote Speaker Clyde Fessler
Clyde Fessler, the man who led the resurgence of Harley-Davidson, said these three questions helped the company restructure itself and place it on the road to profitability:
–Who are you?
–Who are your customers?
–What do your customers want?
And added, "Sell the experience."
All important things for the hunting and shooting community to consider as it looks to expand participation over the next five years.