News: Featured

October 17, 2019

Ruger and SIG Sauer Support NSSF’s +ONE Initiative by Offering Employee “Learn to Hunt” Opportunities

It has been just over a year since NSSF first rolled out its +ONESM Movement campaign. The ‘movement’ was part…

October 16, 2019

Anti-Gun Bloomberg Threatens Presidential Run

If you thought Robert Francis “Beto” O’Rourke’s public pledge to confiscate AR-15’s was bold and shocking, buckle up for billionaire…

October 16, 2019

Democratic Debate Key Takeaways on Guns No One Noticed

Democratic candidates gathered in Ohio to agree on how much they can’t stand lawful gun ownership, disagreeing only on who…

October 15, 2019

Mental Illness, Stigma and Guns

As the firearms and ammunition industry, we make and sell a legal, heavily regulated product to background-checked citizens. We are…

October 15, 2019

From the Counter: Nebraska Gun

“From the Counter” works to identify and highlight innovative market strategies helping retailers compete more successfully. Lessons learned are drawn…

October 11, 2019

Muddying the Waters on Firearms Research

What happens when a virulent anti-gun activist gets ahold of a journal’s entire October issue? We get headlines like: Study:…