News: staff training

May 25, 2018

Behind the Firing Line: Bill’s Gun Shop & Range

NSSF’s "Behind the Firing Line" column works to accomplish two things. First, it recognizes ranges that have met the stringent…

May 25, 2018

Behind the Firing Line: Bill’s Gun Shop & Range

NSSF’s "Behind the Firing Line" column works to accomplish two things. First, it recognizes ranges that have met the stringent…

May 10, 2018

Creating Customers for Life

I remember buying my first shotgun shortly after my eighteenth birthday and the fun I had heading to the woods…

May 10, 2018

Creating Customers for Life

I remember buying my first shotgun shortly after my eighteenth birthday and the fun I had heading to the woods…

April 3, 2018

From the Counter: AZFirearms

“From the Counter” is NSSF’s timely industry perspectives realized from firearm retailers across the country. Our goal is to identify…

April 3, 2018

From the Counter: AZFirearms

“From the Counter” is NSSF’s timely industry perspectives realized from firearm retailers across the country. Our goal is to identify…

February 7, 2018

Do You Know Your Duress Code?

How would you discreetly summon the police if approached at gunpoint when opening your store? If you replied, “I’d just…

February 7, 2018

Do You Know Your Duress Code?

How would you discreetly summon the police if approached at gunpoint when opening your store? If you replied, “I’d just…

February 1, 2018

Learning to Sell Part II: Adding Finesse

In the first of this two-part series, I talked about how to help your staff discover their inner sales pro…

February 1, 2018

Learning to Sell Part II: Adding Finesse

In the first of this two-part series, I talked about how to help your staff discover their inner sales pro…

January 30, 2018

Learning to Sell Part I: Rapport + Credibility = Value

Unfortunately, not everyone is born to sell. If you have staff who are challenged in building rapport with their customers,…

January 30, 2018

Learning to Sell Part I: Rapport + Credibility = Value

Unfortunately, not everyone is born to sell. If you have staff who are challenged in building rapport with their customers,…