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December 29, 2016

PointsNorth Search Group Newest 2017 SHOT Show Executive Management Seminar Sponsor

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For immediate release

December 29, 2016

For more information contact:

Bill Brassard

PointsNorth Search Group Newest 2017 SHOT Show Executive Management Seminar Sponsor

PointsNorth Search GroupNEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that PointsNorth Search Group has agreed to sponsor SHOT Show’s newest educational forum, the Executive Management Seminar. Designed as the premier educational forum for rising managerial and executive-level professionals, this all-new forum will take place the day before the show opens, Monday, January 16, from 9:45 a.m. to 3:00 p.m.

Based in Crosslake, Minnesota, PointsNorth Search Group specializes in recruiting talented professionals and placing them at leading companies in the outdoor recreation industry.  Owned and managed by Ross Gilsrud, an experienced outdoor industry sales and marketing professional, PointsNorth specifically addresses the staffing needs of hunting, shooting sports and fishing manufacturers.

“To successfully manage a company, regardless of its size, you need the right employees, those who understand where the business is going, the role their positions play in that and who have a passion for their work,” said Jim Curcuruto, NSSF Director, Industry Research & Analysis. “This sponsorship by PointsNorth, whose expertise lies in helping our industry members find exactly that kind of talent, is just one more reason we think the new Executive Management Seminar will be very well-received.”

“PointsNorth Search Group is pleased to be a sponsor of this leadership seminar.  We believe strongly in the benefit of continuing education in this rapidly shifting outdoor marketplace, and this educational forum will offer participants new ideas, techniques and tools to increase their organization’s competitive edge,” said Gilsrud.

During the 2017 SHOT Show Executive Management Seminar, attendees will hear from top experts discussing the hottest management techniques and business practices taking place today and covering trending topics such as voice of the customer, multiple generation management, keys to peak performance and segment-specific marketing techniques that will allow you to better hone your business action plans. Morning coffee and a buffet lunch will be provided during this full-day seminar.

Registration for the 2017 SHOT Show is now open. Both NSSF Members and non-Members are invited to add the Executive Management Seminar to the list of events you wish to attend, and NSSF Members receive a significant discount on their fee for this event. Once you’ve successfully registered to attend SHOT Show, you may reserve your seat in the Executive Management Seminar by logging into your dashboard at and adding this event to your shopping cart.

Additional sponsorship opportunities are available for this important event. To learn how you can become a sponsor, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at 203-426-1320 ext. 214 or


About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

NSSF Media Resources
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