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July 18, 2025
Miami Campaign Targets Illegal Gun Purchases
NSSF, ATF, DOJ Emphasize ‘Don’t Lie for the Other Guy™’
MIAMI — NSSF®, The Firearm Industry Trade Association, together with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Department of Justice (DOJ), announced a month-long public education campaign reminding the Miami, Florida area public about stiff penalties facing individuals convicted of unlawful firearm purchases. The “Don’t Lie for the Other Guy” campaign is in its 25th year and drives home the message that anyone making an illegal firearm purchase faces a federal felony penalty of up to 15 years in prison and up to $250,000 in fines. The program is primarily funded by the firearm industry and is now also complemented by federal funding allocated to ATF by Congress. Miami was chosen for this specific campaign by ATF.
“The firearm industry has always been fully committed to keeping firearms out of the hands of those who should not possess them. In its twenty-fifth year, we are especially proud to launch this Don’t Lie for the Other Guy public awareness campaign in Miami as part of our cooperative relationship with the ATF, the DOJ and the entire law enforcement community to assist them in their efforts to reduce criminal acquisition of firearms and to keep communities safe,” said NSSF President and CEO Joe Bartozzi.
The Miami-area “Don’t Lie” campaign will total more than 26.1 million gross media impressions. This includes an outdoor campaign running on 20 high-impact billboards along all major roadways, as well as 40 roadside displays on Miami Metro bus transit shelters throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 15 years in jail. Don’t Lie for the Other Guy.” In addition, the campaign will include more than 530 radio spots on three of the top FM stations in the market, as well as 4.375 million targeted impressions across Facebook, Instagram and mobile display.
To legally purchase a firearm, a person must pass an FBI National Instant Criminal Background Check System verification, or NICS background check, and fully comply with all state and local laws. When a criminal is illegally trafficking in firearms or knows they cannot pass this check, they may try to induce a friend or acquaintance to make the purchase for them. This is a straw purchase and is a felony.
The “Don’t Lie for the Other Guy” program also involves educating firearm retailers to be better able to detect and prevent straw purchases by providing “Don’t Lie for the Other Guy” retailer kits containing a training video and information for storeowners and staff, as well as point-of-purchase displays aimed to deter illegal straw purchasers.
Learn more about “Don’t Lie for the Other Guy” at www.dontlie.org.
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About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.
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Media contact:
Mark Oliva
202-220-1340
Categories: Bullet Points, Featured, Government Relations, Media, Press Releases, Top Stories
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