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September 18, 2017

Bolt Strategy Signs as Supporting Sponsor of 2017 CMO Summit

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Bolt Strategy has signed as a Supporting Sponsor of the organization’s inaugural CMO Summit. Headquartered in Laramie, Wyoming, Bolt Strategy is a marketing consulting firm that focuses on growth strategy and marketing expertise for the outdoor industry.

“Bolt Strategy has been an outstanding partner to NSSF, most recently providing pro-bono marketing support for our first-ever National Shooting Sports Month,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “We thank Bolt for stepping up to support the CMO Summit and its commitment to contributing to the success of NSSF and our industry.”

“Leaha Wirth and I are delighted to be in a position to support the great work that the NSSF does for the firearms industry and are really excited to be supporting the first CMO Summit,” said Mike Thomas, Managing Partner. “We are both experienced in and passionate about marketing, and this summit seemed like a great place to lend our support.”

The 2017 CMO Summit will take place Sept. 26-27, in Ponte Vedra Beach, Florida, at the stunning Ponte Vedra Inn & Club. Designed to bring together our industry’s CMOs and other leading marketing executives for a unique opportunity to hear from experts in digital and influencer marketing, attendees will discuss current issues and trends, learn how to harness the power of data and maximize the opportunities presented by social media to develop industry-specific best practices. The summit was created following the success of NSSF’s inaugural Executive Management Seminar that took place during the 2017 SHOT Show, after which the organization received numerous requests for a forum dedicated specifically to marketing executives.

Registration for the 2017 CMO Summit is open to both NSSF Members and non-members, and NSSF Members receive a significant discount on their registration fee. Click here to see the full agenda, register for the summit and reserve your hotel room.

Additional sponsorship opportunities are available for this event. For more information, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at or 203-426-1320 ext. 214.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit


Media contact:
Bill Brassard

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