NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
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SHOT Show University




What is SHOT Show University?

SHOT Show University is THE premier educational event for the firearms retailer and an annual sell-out. This day-long session is held a day before the official opening of the show (Monday, January 16, 2017). Keynote speakers, interactive sessions and a lineup of classes offer unparalleled training and education to operate businesses more effectively. Specialty Tracks allow attendees to quickly identify sessions they want to attend: ATF Compliance, Drive your Sales, and Operations for the Veteran Retailer and Retailing 101.

Who should attend SHOT Show University?

Any firearms retailer who is interested in increasing their sales, who has questions about ATF compliance, who would like to be a better leader, who would like to learn best practices in HR, store layout, promotions and cash flow management. Whether a veteran retailer or brand new in the firearms business, this is seminar is designed to meet your needs.

What is the cost to attend SHOT Show University?

This day-long session which includes lunch and an evening cocktail reception is priced at $250 for NSSF Members and $500 for non-members. NSSF Premium Retailers receive one complimentary ticket to attend (see nssf.org/retailers/premium/ on more information or NSSF's Premium Retailer Membership.)

What else is included?

Lunch and an evening cocktail reception are included in the program, plus food and drinks will be provided throughout the day.

How do I sign up?

Registration is now open for SHOT Show 2017 and SHOT Show University. Register for both online. Please note that SHOT Show University sells out quickly, don't delay and sign up today!