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| All times are Mountain
Daylight Time (MDT) (GMT - 6:00) |
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MONDAY, JUNE 23, 2008 |
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6:00-7:00 PM |
General Reception—sponsored by Bonnier Corp
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7:00 PM |
Welcome & Opening Dinner—sponsored by ESPN
Remarks by Sgt. Greg Stube 10th SF
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2008 Shooting Sports Summit Format:
** Signature Sessions: Designed to present the most pressing issues
facing our industry today. Authorities in their respective fields will
present a topic to the full summit audience. Signature sessions will
be followed by breakout sessions.
** Breakout Sessions: Smaller
group discussions designed to delve deeper into specific topics presented
in the signature session. Attendees will have a choice of topics to
choose from. Breakout sessions run concurrently.
**Network / Roundtable Discussions: Smaller roundtable discussions
at the end of the day to recap the information presented in the signature
and breakout sessions. These discussions will provide attendees ample
opportunity to learn how to implement the strategies they learned directly
from the presenters.
**Going Green: The
2008 Shooting Sports Summit will be a paperless event. Each presentation
will be provided to attendees on a USB flash drive. So no matter what
breakout session you decide on attending, you will have the presentations
from all other sessions available to you.
**Smile, You're on the Web: Various
segments of the Summit will be Webcast by ESPN to a larger audience
on the Internet. Webcasting sponsored by GunBroker.com.
Sessions
that are highlighted in the schedule below are those scheduled to air.
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TUESDAY, JUNE 24, 2008 |
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8:00-9:00 AM |
Breakfast & Welcome Message—sponsored by
Orion/Versus/Dallas Safari Club
Steve Sanetti - President, NSSF
Bob Scott - Chairman, NSSF Board of Governors, Vice Chairman, Smith & Wesson
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 9:00-10:00 AM
Live Webcast
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Thesis Presentation
The Future of the Hunting & Shooting Sports
Mark Damian Duda - Executive Director, Responsive Management
Frank Briganti - Director, Industry Research & Analysis, National Shooting
Sports Foundation
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The thesis presentation is the underlying foundation of the 2008
Shooting Sports Summit. It presents the results of a three-year multi-state
conservation grant project submitted by the National Shooting Sports
Foundation in conjunction with Responsive Management and funded by
the U.S. Fish & Wildlife
Service. The report includes strategies and recommendations for increasing
participation in and support for hunting and sport shooting based upon
a solid foundation of primary and secondary research. Multiple strategies
have been developed from this research and tailored to meet the needs
of different sectors within the industry.
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10:00-10:15 AM |
Break—sponsored by Hunting Heritage Trust
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Signature Session 1 |
Strategies for Reaching
New Generations of Customers |
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10:15-11:15 AM |
Neil Howe - Speaker |
Neil Howe is a best-selling author, national speaker and leading
authority on generations in America. Howe will present powerful insights
into the various generations, with special focus on the "Millennials":
what motivates them as consumers and how they will shape the marketplace.
An historian, economist, and demographer, with graduate degrees in
economics and history from Yale University, Howe has spoken
to a variety of corporate and nonprofit audiences—from Ford
Motor Company, J. Walter Thompson, AARP and PBS to Merrill Lynch,
the Marine Corps, the U.S. Bureau of the Census, and the Central
Intelligence Agency.
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11:15-11:30 AM |
Break |
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11:30 AM-12:30 PM
Live
Webcast
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Panel Discussion |
A panel of leading industry experts will discuss and field questions
regarding the right messages and strategies to use in reaching out
to hunters and sport shooters. Panel speakers will represent the
most cutting-edge thinking today utilizing new media for marketing
to future generations.
- Michael Bane, Author and Host, The Michael Bane Blog
- Ellie Cork, Senior Marketing Manager, Bass Pro Shops
- Nate Matthews, Online Editor, Bonnier Corporation
- Jeff Macaluso, Director of Field Sports and New Media Programming
and Production, Versus
- James Bequette, Vice President, Group Editorial Director, Intermedia
Outdoors
- Bill Brassard, Managing Director of Communications, National Shooting
Sports Foundation - Moderator
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12:30- 1:30 PM |
Lunch—sponsored by Reed Exhibitions
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Signature Session 2 |
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1:30- 2:30 PM
Live
Webcast |
Innovative Solutions
for Scaling the Access Barrier |
Access needs to be addressed in any discussion of the future of hunting
and the shooting sports. This signature session focuses on one of the
most important constraints to hunting and shooting that we CAN do something
about as an industry.
Keynote address
Steve Williams, President, Wildlife
Management Institute
Access Barriers Defined
Tom Brown, Unit Leader,
Human Dimensions Research Unit, Cornell University
Joel Pedersen, Senior Wildlife Biologist, National Wild Turkey Federation
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Tom Brown's extensive research efforts include a broad array of
human dimensions topics, including social and economic impact analyses,
citizen participation processes, outdoor recreation trends, tourism
and social research methods. He will lead a discussion highlighting
specific access barriers and liabilities.
Joel Pedersen is a senior wildlife biologist with the National Wild
Turkey Federation, a non-profit organization dedicated to the conservation
of the wild turkey and the preservation of our hunting heritage. He
has been with the NWTF since 1999. Joel is responsible for managing
the NWTF's More Places to Hunt program, which strives to improve access
to public and private lands for hunting and other recreational activities.
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2:30-3:45 PM |
Breakout Sessions
CASE STUDIES A - Creating New Access
CASE STUDIES B - Communicating New
Access
These breakout sessions will host two panels of state-level agencies
that were recipients of the National Shooting Sports Foundation's Hunting
Heritage Partnership (HHP) grants. One panel will focus on the issue
of creating new access, while the other will focus on the issue of managing
existing access programs.
ALTERNATIVE METHODS IN PROVIDING ACCESS USING NEW-AGE TECHNOLOGY
A panel consisting of leaders in online technology will discuss
a series of resources and tools that provide solutions to the access
barrier. Panel speakers will include:
- Michael Bane, Author and Host, The Michael Bane Blog
- Jim Shepherd, Owner, Outdoor Wire / Shooting Wire
- Tom Gresham, Host of Gun Talk
- Jim Wentz, President, Silvertip Productions
- Dave Miles, Director of Marketing, National
Shooting Sports Foundation - Moderator
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3:45-4:00 PM |
Break—sponsored by Wildlife
Management Institute
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4:00-5:00 PM |
Networking / Roundtable Discussions |
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6:00 PM |
Reception & Dinner—sponsored by Safari Club
International and Outdoor Channel
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WEDNESDAY, JUNE 25, 2008 |
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8:00-9:00 AM |
Breakfast & Welcome Presentation—sponsored by Congressional
Sportmen's Foundation
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9:00-10:00 AM |
Keynote address from Gov. Mike Huckabee |
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In the past year, former Governor Huckabee has visited nearly every
state to campaign for Republican candidates and conservative causes—and to share his message of vertical politics that reflect American values
and priorities. Listen to him speak directly to the importance of the
future of our industry. |
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10:00-10:15 AM |
Break—sponsored by Colorado Springs Convention & Visitors
Bureau
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Signature Session 3 |
Best Practices in Attracting Participants
to the Shooting Sports - Presented by D.J. Case & Associates |
Signature Session 3 will present pathways to attracting recreational
shooters using the Best Practices in Hunting and
Shooting Recruitment and Retention model. You will hear from a spectrum of presenters discussing
their methods of engaging recreational shooters and maintaining their
participation.
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10:15-11:15 AM
Live
Webcast |
The Best Practices Model - Dave Case, President and Phil Seng, Vice President, D.J. Case & Associates |
D.J. Case & Associates are specialists in natural resources communications. Working closely with state and federal natural resource agencies their team includes foresters, biologists, marketers, journalists, PR specialists and human dimensions experts. They will present the Best Practices Model and the importance of, and need for, the model in everything that the entire community does relating to hunting and shooting recruitment and retention.
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11:15 AM - 12:30 PM |
Breakout Sessions
Best Practices Applied – Reaching Lapsed Hunters / Shooters
Rob Southwick,
President, Southwick Associates
Phil Seng,
Vice President, DJ. Case & Associates
Models of Success: Target Shooting Programs That Work in Attracting
Youth
A panel representing leading organizations will direct an in-depth discussion
of the various ways they all reach out and engage youth to participate
in recreational shooting. The panel includes:
- Bob Foth, Director, Youth Programs & Coach Development, USA Shooting
- Steve Miller, Executive Director, Youth Shooting Sports Alliance (YSSA)
- Joe Vollmer, Regional Director -Central Region, Boys Scouts
of America
- Jim Simms, Co-chair, National 4-H Shooting Sports Committee
- Roy Grimes, President, National Archery in the Schools Program
- Sarah Morton, Shooting Development Coordinator, National
Shooting Sports Foundation
Legislative Focus – Panel
1
Legislative and Regulatory Efforts
to Ban Lead; Lead-in-venison Controversy
A panel of leading experts will discuss the most pressing
legal concerns the industry faces (bullet serialization, micro-stamping,
lead ammunition bans, etc.) Panel includes:
- Larry Keane, Senior Vice President & General Counsel, National
Shooting Sports Foundation
- Kathryn Lynch, Lynch & Associates
- Rick Patterson, Managing Director, Sporting Arms and Ammunition Manufacturers'
Institute
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12:30- 1:30 PM |
Lunch—Sponsored by the U.S. Sportsmen's Alliance
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Signature Session 4 |
Building Cultures and Communities That Create Pathways to Participation |
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1:30- 2:00 PM
Live
Webcast |
Keynote address - Rob Keck and Steve Hornady
Communicating the Message and Strategies |
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2:00-3:15 PM |
Breakout Sessions
Models of Success: Recreational Target
Shooting Programs That Keep The Shooter Engaged
A panel representing leading organizations will direct an
in-depth discussion of the various ways they promote
target shooting.
The panel includes:
- Holden Kriss – Director, Indian River County Public Shooting
Range
- Bill Kempffer – President, Deep River Sporting Clays and
Shooting School
- Robin Ball – Owner, Sharp Shooting Indoor Range and Gun Shop
- Tim Pitzer – President, Oregon State Shooting Association
- Rick Patterson –Director, National Association of Shooting
Ranges / SAAMI
Models of Success: Competitive Target Shooting Programs
- Creating Specialized Shooting Communities
A panel representing leading competitive handgun shooting programs
will direct an in-depth discussion of the various ways they promote target
shooting and form unique shooting cultures.
The panel includes:
- Dave Thomas, Executive Director, U.S. Practical Shooting Association
- Robert Ray, Marketing Director, International Defensive Pistol Association
- Chris Edwards, Director of Training, Glock
- Paul Erhardt, President, Erhardt & Associates
- Harper Creigh (Judge Roy Bean), SASS founder
- Cyndi Dalena, Manager First Shots Program, National Shooting Sports
Foundation
Families Afield
A panel of industry leaders discuss the momentum that this
education and outreach program has had in creating hunting opportunities for
youth so that more families can enjoy the great outdoors together.
The panel includes:
- Rob Sexton, Vice
President for Government Affairs, U.S. Sportsmen's Alliance
- Tammy Sapp, Senior
VP of Communications, National Wild Turkey Federation
- Steve
Gray, Chief, Ohio Division of Wildlife
- Melissa Schilling, Manager of Recruitment and Retention, National
Shooting Sports Foundation
Legislative Focus – Panel
2
Bullet Serialization & Micro-Stamping, Current Legislative Issues
A panel of leading experts will discuss the most pressing legal
concerns the industry faces (bullet serialization, micro-stamping,
lead ammunition bans, etc.) Panel includes:
- Larry Keane, Senior Vice President & General Counsel, National
Shooting Sports Foundation
- Kathryn Lynch, Lynch & Associates
- Alan Serven
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3:15-3:30 PM |
Break—sponsored GunBroker.com
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Signature Session 5 |
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3:30-4:30 PM
Live
Webcast |
Bringing It All Together - Doug Painter, National Shooting Sports Foundation |
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6:00-7:00 PM |
Reception & Dinner—sponsored by NASGW and NRA
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