SCHEDULE

2008 Shooting Sports Summit - Daily Planner


MONDAY, JUNE 23, 2008
6:00-7:00 PM	General Reception—Sponsored by the Colorado Springs Convention & Visitors Bureau (www.experiencecoloradosprings.com)
7:00 PM	Welcome & Opening Dinner Remarks by Sgt. Greg Stube 10th SF
2008 Shooting Sports Summit Format: Signature Sessions: Designed to present the most pressing issues facing our industry today. Authorities in their respective fields will present a topic to the full summit audience. Signature sessions will be followed by breakout sessions. Breakout Sessions: Smaller group discussions designed to delve deeper into specific topics presented in the signature session. Attendees will have a choice of topics to choose from. Breakout sessions run concurrently. Network / Roundtable Discussions: Smaller roundtable discussions at the end of the day to recap the information presented in the signature and breakout sessions. These discussions will provide attendees ample opportunity to learn how to implement the strategies they learned directly from the presenters. Going Green: The 2008 Shooting Sports Summit will be a paperless event. Each presentation will be provided to attendees on a USB flash drive. So no matter what breakout session you decide on attending, you will have the presentations from all other sessions available to you. **Smile, You're on the Web: Various segments of the Summit will be Webcast to a larger audience on the Internet.
TUESDAY, JUNE 24, 2008
8:00-9:00 AM	Breakfast & Welcome Message Steve Sanetti - President, NSSF Bob Scott - Chairman, NSSF Board of Governors, Vice Chairman, Smith & Wesson
9:00-10:00 AM	Thesis Presentation The Future of the Hunting & Shooting Sports Mark Damian Duda - Executive Director, Responsive Management Frank Briganti - Director, Industry Research & Analysis, National Shooting Sports Foundation
The thesis presentation is the underlying foundation of the 2008 Shooting Sports Summit. It presents the results of a three-year multi-state conservation grant project submitted by the National Shooting Sports Foundation in conjunction with Responsive Management and funded by the U.S. Fish & Wildlife Service. The report includes strategies and recommendations for increasing participation in and support for hunting and sport shooting based upon a solid foundation of primary and secondary research. Multiple strategies have been developed from this research and tailored to meet the needs of different sectors within the industry.
10:00-10:15 AM	Break
Signature Session 1	Strategies for Reaching New Generations of Customers
10:15-11:15 AM	Neil Howe - Speaker
Neil Howe is a best-selling author, national speaker and leading authority on generations in America. Howe will present powerful insights into the various generations, with special focus on the "Millennials": what motivates them as consumers and how they will shape the marketplace. An historian, economist, and demographer, with graduate degrees in economics and history from Yale University, Howe has spoken to a variety of corporate and nonprofit audiences—from Ford Motor Company, J. Walter Thompson, AARP and PBS to Merrill Lynch, the Marine Corps, the U.S. Bureau of the Census, and the Central Intelligence Agency.
11:15-11:30 AM	Break
11:30 AM-12:30 PM	Panel Discussion
A panel of leading industry experts will discuss and field questions regarding the right messages and strategies to use in reaching out to hunters and sport shooters. Panel speakers will represent the most cutting-edge thinking today utilizing new media for marketing to future generations.
	Michael Bane, Author and Host, The Michael Bane Blog Ellie Cork, Senior Marketing Manager, Bass Pro Shops Nate Matthews, Online Editor, Bonnier Corporation Jeff Macaluso, Director of Field Sports and New Media Programming and Production, Versus Bill Brassard, Managing Director of Communications, National Shooting Sports Foundation - Moderator
12:30- 1:30 PM	Lunch
Signature Session 2	Innovative Solutions for Scaling the Access Barrier
1:30- 2:30 PM
Access needs to be addressed in any discussion of the future of hunting and the shooting sports. This signature session focuses on one of the most important constraints to hunting and shooting that we CAN do something about as an industry.
	Keynote address - Steve Williams, President, Wildlife Management Institute
	Access Barriers Defined - Tom Brown, Unit Leader, Human Dimensions Research Unit, Cornell University
Tom Brown’s extensive research efforts include a broad array of human dimensions topics, including social and economic impact analyses, citizen participation processes, outdoor recreation trends, tourism and social research methods. He will lead a discussion highlighting specific access barriers and liabilities.
2:30-3:45 PM	Breakout Sessions CASE STUDIES A - Creating New Access CASE STUDIES B - Communicating New Access These breakout sessions will host two panels of state-level agencies that were recipients of the National Shooting Sports Foundation's Hunting Heritage Partnership (HHP) grants. One panel will focus on the issue of creating new access, while the other will focus on the issue of managing existing access programs. *ALTERNATIVE METHODS IN PROVIDING ACCESS USING NEW-AGE TECHNOLOGY* A panel consisting of leaders in online technology will discuss a series of resources and tools that provide solutions to the access barrier. Panel speakers will include: Michael Bane, Author and Host, The Michael Bane Blog Jim Shepherd, Owner, Outdoor Wire / Shooting Wire Tom Gresham, Host of Gun Talk Jim Wentz, President, Silvertip Productions Bill Brassard, Managing Director of Communications, National Shooting Sports Foundation - Moderator
3:45-4:00 PM	Break—Sponsored by Wildlife Management Institute
4:00-5:00 PM	Networking / Roundtable Discussions
6:00 PM	Reception & Dinner—Sponsored by Safari Club International and Outdoor Channel

WEDNESDAY, JUNE 25, 2008
8:00-9:00 AM	Breakfast & Welcome Presentation
9:00-10:00 AM	Keynote address from Gov. Mike Huckabee
In the past year, former Governor Huckabee has visited nearly every state to campaign for Republican candidates and conservative causes—and to share his message of vertical politics that reflect American values and priorities. Listen to him speak directly to the importance of the future of our industry.
10:00-10:15 AM	Break
Signature Session 3	Best Practices in Attracting Participants to the Shooting Sports - Presented by D.J. Case & Associates
Signature Session 3 will present pathways to attracting recreational shooters using the Best Practices in Hunting and Shooting Recruitment and Retention model. You will hear from a spectrum of presenters discussing their methods of engaging recreational shooters and maintaining their participation.
10:15-11:15 AM	The Best Practices Model - Dave Case, President and Phil Seng, Vice President, D.J. Case & Associates
D.J. Case & Associates are specialists in natural resources communications. Working closely with state and federal natural resource agencies their team includes foresters, biologists, marketers, journalists, PR specialists and human dimensions experts. They will present the Best Practices Model and the importance of, and need for, the model in everything that the entire community does relating to hunting and shooting recruitment and retention.
11:15 AM - 12:30 PM	Breakout Sessions Best Practices Applied – Reaching Lapsed Hunters / Shooters Rob Southwick, President, Southwick Associates Phil Seng, Vice President, DJ. Case & Associates Models of Success: Target Shooting Programs That Work in Attracting Youth A panel representing leading organizations will direct an in-depth discussion of the various ways they all reach out and engage youth to participate in recreational shooting. The panel includes: Bob Foth, Director, Youth Programs & Coach Development, USA Shooting Steve Miller, Executive Director, Youth Shooting Sports Alliance (YSSA) Joe Vollmer, Regional Director -Central Region, Boys Scouts of America Jim Simms, Co-chair, National 4-H Shooting Sports Committee Roy Grimes, President, National Archery in the Schools Program Zach Snow, Senior Shooting Promotions Coordinator, National Shooting Sports Foundation *Legislative Focus – Panel 1* A panel of leading experts will discuss the most pressing legal concerns the industry faces (bullet serialization, micro-stamping, lead ammunition bans, etc.)
12:30- 1:30 PM	Lunch - Sponsored by the U.S. Sportsmen's Alliance
Signature Session 4	Building Cultures and Communities That Create Pathways to Participation
1:30- 2:00 PM	Keynote address - Rob Keck and Steve Hornady Communicating the Message and Strategies
2:00-3:15 PM	Breakout Sessions *Models of Success: Recreational Target Shooting Programs That Keep The Shooter Engaged* A panel representing leading organizations will direct an in-depth discussion of the various ways they promote target shooting. The panel includes: Holden Kriss – Director, Indian River County Public Shooting Range Bill Kempffer – President, Deep River Sporting Clays and Shooting School Robin Ball – Owner, Sharp Shooting Indoor Range and Gun Shop Tim Pitzer – President, Oregon State Shooting Association Rick Patterson –Director, National Association of Shooting Ranges / SAAMI *Models of Success: Competitive Target Shooting Programs - Creating Specialized Shooting Communities* A panel representing leading competitive handgun shooting programs will direct an in-depth discussion of the various ways they promote target shooting and form unique shooting cultures. The panel includes: Dave Thomas, Executive Director, U.S. Practical Shooting Association Robert Ray, Marketing Director, International Defensive Pistol Association Chris Edwards, Director of Training, Glock Paul Erhardt, President, Erhardt & Associates Harper Creigh (Judge Roy Bean), SASS founder Cyndi Dalena, Manager First Shots Program, National Shooting Sports Foundation *Families Afield* A panel of industry leaders discuss the momentum that this education and outreach program has had in creating hunting opportunities for youth so that more families can enjoy the great outdoors together. The panel includes: Rob Sexton, Vice President for Government Affairs, U.S. Sportsmen's Alliance Tammy Sapp, Senior VP of Communications, National Wild Turkey Federation Steve Gray, Chief, Ohio Division of Wildlife Melissa Schilling, Manager of Recruitment and Retention, National Shooting Sports Foundation *Legislative Focus – Panel 2* A panel of leading experts will discuss the most pressing legal concerns the industry faces (bullet serialization, micro-stamping, lead ammunition bans, etc.)
3:15-3:30 PM	Break
Signature Session 5
3:30-4:30 PM	Bringing It All Together - Doug Painter, National Shooting Sports Foundation
6:00-7:00 PM	Reception & Dinner