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Brady Brings on Hollywood to Help Sell Antigun Agenda

[…] and Don’t Lie for the Other Guy™ campaigns work with firearm retailers to provide educational resources and services to better secure their inventory and reduce robberies and burglaries and remind the public it is a serious crime to lie on the federal background check form to buy a firearm for someone else who cannot […]


Gun Control Looks to Dry Up Legal Talent for Gun Industry

[…] “straw” purchases of firearms through Don’t Lie for the Other GuyTM and Operation Secure Store® to help firearm retailers voluntarily increase security to deter and prevent firearm burglaries and robberies. The firearm industry also partnered with the American Foundation for Suicide Prevention (AFSP) to provide firearm retailers and ranges kits to encourage a “brave […]


California Goes Full California on Gun Control As Legislative Deadline Looms

[…] time-consuming requirements on retailers, NSSF provides access and materials from the Don’t Lie for the Other Guy™ campaign to reduce illegal “straw purchases,” Operation Secure Store® retailer security program and Project ChildSafe® safe firearm storage initiative. Each of these programs, as well as others, have had a real, meaningful impact on making communities safer […]


ATF Director: Firearm Industry Programs Work to Reduce Crime, Firearm Accidents

[…] and Richmond, Va., strives to reduce illegal firearm straw purchases. Other industry programs under the Real Solutions. Safer Communities.® umbrella are effective too. ATF data shows firearm burglaries and thefts from neighborhood firearm retailers have trended down over the past few years thanks to the ATF and industry’s partnership in Operation Secure Store®. Project […]


Proven Lies and Weaponized Propaganda

[…] break rule number one when creating an ethical scientific study: engaging in selection bias. The ‘controlled’ population in this study came from a cherry-picked population of reported burglaries in a single county. Thus, creating a biased population and variables to measure. Kellermann’s team also used data where the guns were brought to the victim’s […]


NSSF Files Amicus to Inter-American Court of Human Rights

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, filed an amicus brief in response to a request for an advisory opinion submitted by Mexico to the Inter-American Court of Human Rights (IACHR). NSSF argues the Court should decline Mexico’s invitation to issue an advisory position as Mexico is attempting to use the Court to […]


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