August 1, 2013
NSSF Promotes Gun Safety with Project ChildSafe
Own It? Respect It. Secure It.
That was the gun safety message NSSF delivered to New Orleans last Saturday in partnership with the New Orleans Police Department and USA Shooting Olympic athlete Amanda Furrer.
This Project ChildSafe S.A.F.E Summer tour stop kicked off with a press conference at Washington Artillery Park in the heart of the city’s tourist section, attracting many passersby and the local media.
Firearm safety has long been a priority for the firearms industry, which has contributed $1 million this year to Project ChildSafe to emphasize the importance of securely storing firearms in order to prevent unauthorized access, including by children, at-risk individuals and prohibited persons.
Following remarks by NSSF President and CEO Steve Sanetti, Furrer, and Sgt. LJ Smith of the New Orleans P.D., more than 150 firearm safety kits—which included a gun lock, PCS logo magnet, and educational material on safe firearm storage—were distributed. More than 100 people signed the program’s firearm safety pledge. People also took interest in the program’s safe-storage resources, such as the Gun Storage for Your Lifestyle infographic.
NSSF provided the city’s police department with 3,000 firearm safety kits that will be distributed to gun owners free of charge. The program’s message also is being supported by a two-month billboard campaign in Greater New Orleans.
Media coverage helps spread the Project ChildSafe gun safety message, and several media outlets covered the launch, including WDSU News, which interviewed Sanetti. Watch the interview.
Any law enforcement department in the country can take advantage of NSSF’s Project ChildSafe program and request free gun lock safety kits to distribute in their community. Learn more at www.projectchildsafe.org.
Chris Dolnack is senior vice president and chief marketing officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.