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June 16, 2023

Winchester Donates Ammunition to NSSF’s First Shots® Program

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, is pleased to acknowledge the sponsorship support of Winchester to NSSF’s First Shots® program in the form of 40,000 rounds of rimfire ammunition.

Winchester is one of the premier manufacturers of ammunition in America and is a longtime supporter of First Shots and other NSSF programs such as National Shooting Sports Month® and Project ChildSafe®.

“NSSF’s First Shots program is grateful to Winchester for its generous donation of ammunition,” said Zach Snow, NSSF Director, Member Development. “As a result of Winchester’s support of First Shots, many first-time and novice target shooters will gain experience in handling and using firearms safely. Americans in growing numbers are eager to learn about firearm ownership, and First Shots has been designed to assist them by providing education in the classroom and experience on the firing line.”

NSSF’s First Shots is an introductory and refresher program made available through host target-shooting ranges across the country. By providing educational experiences that are safe, fun and memorable, host ranges are having great success in attracting first timers, further engaging new gun owners and in reactivating lapsed participants. Surveys show that more than 43 percent of First Shots participants are converted to target-shooting enthusiasts who individually spend on average more than $600 annually on their shooting sports endeavors.

“The NSSF First Shots program continues to build up the shooting sports community with positive experiences at shooting ranges across the country,” said Jason Gilbertson, Director of Marketing for Winchester Ammunition. “We fully support the mission of the program, and this ammunition donation will allow for new participants to engage and learn.”

NSSF provides host ranges with all the program materials and promotional resources to help offset overall event expenses. Shooting ranges and firearm instructors can learn how to become a First Shots host here or by contacting Ann Gamauf at 203-426-1320 ext. 247.

If you’re interested to learn about firearm safety, range etiquette and the basic firearm fundamentals to get you on target, find a First Shots seminar near you!


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit


Media contact:
Bill Brassard

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