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November 28, 2017

USCCA Renews New Product Center Sponsorship for 2018 SHOT Show

SHOT Show - USCCA Logo - New Product CenterNEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, is pleased to announce that the United States Concealed Carry Association (USCCA) has renewed its sponsorship of the New Product Center for the 2018 SHOT Show. Headquartered in West Bend, Wisconsin, USCCA is a member-based organization — open to the public and firearms industry professionals — that advocates for and promotes the safe and legal carry of self-defense firearms.

“The New Product Center is one of SHOT Show’s most popular features. It serves as a central location for debuting the latest trending products, while enhancing media and buyer interaction with manufacturers,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “USCCA’s sponsorship serves to enhance those interactions, and we thank them for that important support.”

“The USCCA is proud to announce our sponsorship of the New Product Center again for the 2018 SHOT Show,” said Tim Schmidt, Founder & President. “The NSSF does an amazing job showcasing at SHOT Show the new products responsibly armed Americans use every day, and we appreciate its efforts to promote the industry.”

One of the most visited resources of the show, the New Product Center is a special promotional center just off the show floor that highlights more than 400 of the newest products coming to market. A unique bar code scanning system allows the center’s buyers and media visitors to link products they’re interested in directly to the exhibitors on the main show floor, while also providing after-show networking between parties.

Celebrating SHOT Show’s 40th Anniversary, the 2018 show will take place January 23-26 at the Sands Expo in Las Vegas, Nevada. To learn more about the industry-only SHOT Show, including how to register, the educational resource and event listings that now comprise SHOT Week, and hotel and travel information, visit

Additional sponsorship opportunities for the 2018 SHOT Show are available across a wide variety of formats and distribution channels. To learn how your company can support the firearms industry by becoming a sponsor, contact Dave Jeannette, NSSF Senior Director, Sales, at, or Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 11,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit


Media contact:
Bill Brassard

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