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June 2, 2025
Unlocking AI: How Firearm Ranges And Retailers Can Leverage Technology
Who’s Going to Benefit Most from AI? You Are.
When people hear “AI,” they often picture tech giants in glass towers or futuristic robots. Not small business owners. Not independent retailers. And definitely not the owner of a shooting range or local gun shop.
But here’s the truth: AI isn’t just for Silicon Valley. It’s for the folks who know their business inside and out.
Let me break it down.
- Who’s going to be best at prompting an AI to write strong copy? Copywriters.
- Who will get the best results from prompting an AI to create great images? Photographers.
- Why? Because they know the terminology. They understand the nuances. They’ve done the work manually, so they know what excellence looks like.
Same goes for you.
You understand your customers. You know what a successful day looks like on the floor, in the range or behind the counter. That knowledge is power and AI multiplies it.
Often, when a new technology hits the mainstream, the people best positioned to use it are the most hesitant to embrace it. But this is not always the case – when tractors first showed up, most people thought farmers would be the last ones on board. However, they were actually the first to recognize its value. They knew the work. They understood the land. All they needed was a better tool to do the job.
AI is that tool. And now it’s in your hands.
Here’s how to get started:
Step one: Learn the language of AI. That’s what Prompt Like a Pro is built for. In this virtual session, I’ll show you how to ask the right questions and get real results using ChatGPT and other pre-built tools. No tech skills needed. Just curiosity.
Step two: Build something that works for your business. In Unlock the Power of Custom GPTs, I’ll walk you through creating your own AI assistant. Whether it’s answering customer questions, writing inventory descriptions or brainstorming marketing ideas, you’ll leave with a tool built for the way you work.
Here’s the bottom line: If you know your business, you’re already ahead. AI just helps you move faster.
Let’s stop thinking of this as “new tech” and start seeing it for what it is—a better way to do what you’re already great at.
Upcoming opportunities to learn more about AI from Ryan Boylston
NSSF Webinar: Ready to unlock the power of AI? Join Ryan Boylston, founder of 2TON, for a beginner-friendly webinar on June 11 at 3:00 p.m. ET. In this engaging session, you’ll explore ChatGPT and pre-built GPTs, learning how to craft effective prompts and seamlessly integrate AI into your daily tasks—no technical background required!
NSSF EXPO Session: Artificial Intelligence isn’t just the future — it’s your next strategic advantage. In the hands-on session, “Craft a Smarter AI Assistance That Speaks Your Brand’s Language,” 2TON Founder Ryan Boylston will guide you through building a custom ChatGPT—one that’s trained with your unique brand voice, business data and competitive insights.
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