News: marketing

March 2, 2016

Hunting For A Cause — The Benefits of Cause-Related Marketing

Cause marketing promotions, if done correctly, have the power to increase corporate profits and create shareholder value, strengthen or revitalize…

February 11, 2016

Sweepstakes & Contests — A Jackpot for Your Business or One of Potential Risk?

Running a sweepstakes or contest is not without its risks. Among these risks is that your promotion, which you may…

October 21, 2015

Updated Research Reports from NSSF

Here are just a few of the many updated research reports available to NSSF members and non-members.

September 14, 2015

New Facts to Help Us Retain Our Hunting Customers

If hunters are an important part of your business, then you need to understand as much as possible about who…

August 27, 2015

Five Reasons to Invest in a Customized Market Report

Smart business owners back their risk with research. For firearm retailers and range owners, NSSF’s Customized Market Reports are the…

August 11, 2015

Rental Guns and Your FFL — Growing Your Business While Staying Compliant

Innovative retailers are always on the lookout for ways to increase their profits by expanding their businesses. One way to…