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February 24, 2015

Project ChildSafe ‘Own It? Respect It. Secure It.’ Initiative Hits 1,000 Industry Supporters


When the firearms industry’s Project ChildSafe program launched its “Own It? Respect It. Secure It.” initiative eight months ago, industry companies and organizations were encouraged to use the power of their outreach to remind gun owners to securely store their firearms when not in use to help prevent access by children and other unauthorized persons.

Today, more than 1,000 companies and groups are supporting Project ChildSafe by using the “Own It? Respect It. Secure It.” logo in their advertisements and videos and on their websites and social media outlets. Their efforts are helping industry reach millions of gun owners with a safety message designed to help deter firearms accidents, theft and misuse.

“This milestone is more than a number—it’s further testimony to the commitment on the part of the firearms industry, individual gun owners and the sporting community to make gun safety and personal responsibility a priority,” said Steve Sanetti, President and CEO of NSSF, in an announcement that also noted firearm accidents are dropping dramatically and make up only 0.5 percent of all accidental fatalities. “With these tremendous supporters on board, and more joining every day, the more Project ChildSafe will succeed in this mission,” Sanetti said.

Help your industry promote gun safety by becoming a Project ChildSafe supporter. Learn how at


An outstanding example of a Project ChildSafe supporting company is Cabela’s, the giant outdoor retailer, which has embraced Project ChildSafe and its “Own It? Respect It. Secure It.” initiative and included gun safety messages in its printed and online catalogs and in stores across the country. Last week, Cabela’s sent an email blast telling its huge number of customers that “Cabela’s Has Teamed With Project ChildSafe To Promote Firearm Safety For The Whole Family” and included a link to its dedicated safety page. In addition, a video lets viewers know the retailer is working with Project ChildSafe to provide public education on the importance of storing firearms responsibly when not in use. Thank you, Cabela’s!

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Categories: Education, Featured, Industry News, Safety, Top Stories, WTS