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April 14, 2023

NSSF Praises Governor Noem’s Order to Stop ‘Woke’ Banking Discrimination Against Firearm Industry

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, praises South Dakota’s Gov. Kristi Noem for signing an Executive Order prohibiting state agencies from entering into contracts with corporate banks that discriminate against the firearm industry.

Governor Noem’s order will prevent “woke” corporate banks with discriminatory policies against firearm industry members from collecting taxpayer dollars through South Dakota state contracts. Simply put, South Dakotans will choose to do business with those companies that do not discriminate based on an industry these corporate banks may not like or with which they disagree.

“Governor Noem’s Executive Order is a significant bulwark against the ‘woke’ discrimination that threatened firearm businesses in South Dakota,” said Lawrence G. Keane, NSSF Senior Vice President and General Counsel. “South Dakotan’s tax dollars will be protected from being used to fund gun control efforts by these corporate banks that benefit from state contracts while denying essential services to firearm-related business simply because they are politically-disfavored by Wall Street. Governor Noem’s order is clear. The Second Amendment isn’t for sale in South Dakota.”

Gov. Noem’s order will require corporate banks and financial service providers with $100 billion in total assets seeking contracts valued at $100,000 or greater to certify that they hold no discriminatory policies against firearm industry businesses. Contracts that are certified and later discovered to be out of compliance with the Executive Order will be subject to cancellation.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit


Media contact:
Mark Oliva

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