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June 26, 2020

NSSF Opens Registration for Webinar ‘Using Social Media Effectively in Times of Crisis’

NEWTOWN, Conn.—NSSF®, the trade association for the firearm industry, is pleased to announce that registration is now open for its newest webinar, “Using Social Media Effectively in Times of Crisis.”

In this 60-minute webinar, Michelle Scheuermann, principle at Bullet Proof Communications and a favorite speaker at SHOT Show®, will discuss social media practices that allow firearm industry members to remain sensitive to the needs of their stakeholders while also creating messaging that engages customers when they need you most. An expert in social media strategy and marketing, Scheuermann will help viewers:

  • Understand why clients head to their social media pages during times of crisis.
  • Develop web-based media key elements that garner trust and respect and ultimately drive people to their stores.
  • Align messaging across all social media, email and print communications to provide clarity and consistency.
  • Learn about available resource solutions to improve your social media strategy and delivery.

The “Using Social Media Effectively in Time of Crisis” webinar takes place July 13 from 11:00 a.m. to 12:00 p.m. EDT.  NSSF® webinars created to address the shifting challenges our industry members are encountering during the evolving public health situation have proven to be extremely well-received and are attended by hundreds of firearm retailers, ranges and manufacturers from across the country. This webinar is free to all interested industry members, but attendance is limited, so we encourage everyone to register at the earliest possible convenience. RSVP here.


About NSSF Education Resources
In addition to timely webinars, NSSF’s flagship SHOT University Online has dozens of courses designed to improve how our industry’s retailers and ranges do business every day. Just a few of the many other available sessions, which may be viewed from any computer or mobile device 24/7, include “Establishing a Robust Membership Program,” “Inventory Management and KPIs” and “Retail Trends. Our newest content includes the courses “Retail & Indoor Range Operating Tactics in the COVID-19 Era,” “Liability in the Age of COVID-19” and “Insurance for the Shooting Industry.” Learn more at

Participating in SHOT University Online courses is available only to NSSF members and is completely free to them as a member benefit. Need to join NSSF to take advantage of this and many other member resources? Join here.

About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, log on to


Media contact:
Bill Brassard
203-426-1320 ext. 212

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