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October 25, 2022

NSSF Announces SHOT Show ‘All-Star Jam’ Concert, Presented by Outdoor Sportsman Group

LAS VEGAS — NSSF®, The Firearm Industry Trade Association, is thrilled to announce an exciting new element at the 2023 SHOT Show®: a free, private All-Star Jam concert for all show attendees, featuring some of the most notable names in rock and country music.

Presented by Outdoor Sportsman Group, the concert will feature Lynyrd Skynyrd’s Johnny Van Zant, Montgomery Gentry’s Eddie Montgomery, and a special surprise guest to be named later. It will take place January 18 outside Caesars Forum, next to the SHOT Show’s Great Outdoors Plaza.

“Our expansion to Caesars Forum has provided us with more opportunities than ever before to introduce new elements to the SHOT Show,” said Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer. “This concert is going to be an awesome new addition to the SHOT Show experience, and we can’t wait to share it with our attendees. We can’t thank Outdoor Sportsman Group enough for their amazing support in helping us make this happen.”

“We are delighted to be the Presenting Sponsor of the inaugural All-Star Jam experience,” said Outdoor Sportsman Group Chief Operating Officer Mike Carney. “SHOT Show is the industry’s premier, must-attend event. New show features like the All-Star Jam adds to the dynamics, networking opportunities and overall show enjoyment after a productive day on the show floor. We’re looking forward to helping NSSF make this year’s SHOT Show fun, effective and memorable.”

Part of a new series of events called “SHOT After Dark,” the concert will be held Wednesday evening right after show hours. Tuesday evening will feature an Industry Welcome Reception happy hour and a Networking Reception will be held on Thursday evening, both being held out on the Caesars Plaza.

For three decades, Johnny Van Zant has carried out the legacy of his late brother, Ronnie Van Zant, as the lead singer of legendary rock band Lynyrd Skynyrd and one half of duo Van Zant alongside his brother, Donnie Van Zant of .38 Special.

Eddie Montgomery of Montgomery Gentry recently released “Outskirts,” a seven-song EP. With 20 plus charted singles, the Kentucky native has earned CMA, ACM, and GRAMMY awards and nominations with undeniable blue-collar anthems.

More details, and the name of the All-Star Jam surprise guest, will be shared in the coming weeks.

To register for the 2023 SHOT Show, visit



About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit

About Outdoor Sportsman Group
Outdoor Sportsman Group is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80-million+ outdoor sports enthusiasts.

OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events, our audience has come to rely on the expertise of our editors and its presentation across every media platform for the best, most entertaining, useful and relevant content.


Media contact:
Bill Brassard
203-426-1320 ext. 212

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